SOURCE: Harry & David

Harry & David

October 28, 2014 13:00 ET

Wolferman's®, a Leading Fine Bakery Foods Brand Announces a Brand Relaunch

The Relaunch Includes New Dining Categories, Product Assortment, a More User-Friendly Website, and an Elevated Customer Experience

MEDFORD, OR--(Marketwired - Oct 28, 2014) - Wolferman's, an exceptional purveyor of specialty baked goods, is excited to reintroduce a classic American brand to customers old and new. With a fresh new look and a delicious new assortment of decadent bakery gifts, gourmet food offerings, and specially blended coffees the Wolferman's brand captures all the qualities that made it great and adds even more delicious layers to discover and enjoy. Each enticing new addition is now available on the redesigned Wolferman's website, offering a more user-friendly experience that provides ease of browsing and an effortless checkout experience. Add to this an enhanced brand voice that captures the spirit and expertise of the 1888 Kansas City bakery, an updated and timeless color palette, and a fresh new photography style that brings the wonderful textures, flavors and aromas of the products to life, and you have a Wolferman's brand, website and catalog that invites you to experience the best of the online bakery in the comfort of your own home.

Wolferman's has broadened its focus to include a wide array of gourmet bakery offerings, including a variety of secondary-use containers, coffee mugs, cookie jars, and more. Honing in on kitchen classics with a contemporary twist, audiences may now indulge in the delectable breakfast and brunch category, which offers savory creations such as a spinach and mushroom strata, an artichoke breakfast quiche, sweet potato latkes, croissants, and bagels.

In addition to the brunch category, Wolferman's has expanded its pastries and dessert line with a delectable offering of new cheesecakes, strudels, loaf cakes, and more. Pairing perfectly with these new sweet treats are three new coffee flavors, including Breakfast Blend, Wolferman's® Blend, and French roast.

"We are very excited to expand Wolferman's and grow with our valued customers while maintaining our heritage and promise of delivering exceptional gourmet food experiences throughout the U.S.," said Jackie Ardrey, Senior Vice President of Merchandising. "As a brand, we have always prided ourselves on offering customers the most enjoyable experience, which starts when they peruse our website or catalogues. By elevating the photography, the design of the website, and our product selection and customization capabilities, we are allowing our customers an even more exceptional experience."

Encouraging customization the Wolferman's way, new add-on opportunities are now available with items such as peanut butters, curds, jalapeño jellies, and premium coffees. Designed to enhance any occasion and deliver yearlong enjoyment in entertaining, each gourmet offering is crafted with the attention to quality that Wolferman's has been known for since 1888.

Founded by Louis Wolferman with the opening of Wolferman's corner grocery store in Kansas City, Missouri, in 1888, the Wolferman's brand has proudly purveyed fine baked goods for over 100 years. It was then that Louis adopted the brand's slogan, "Good Things to Eat," insisting that only the finest products with the best possible ingredients be made available to his customers. While Wolferman's® English muffins are considered the brand's most recognized specialty food item, they are most certainly only the beginning. Wolferman's also bakes the finest tea breads and coffee cakes, accompanied by delicious toppings, elegant desserts, premium teas, and specially blended coffee.

About Wolferman's
Founded in 1888, Wolferman's is a direct marketer and wholesaler of premium specialty foods and gifts, such as English muffins, tea breads, breakfast pastries, jams, and other specialty products. The Wolferman's catalog also includes a wide variety of gift baskets, gourmet breakfast gifts, gourmet pastries, and honey and fruit spreads for every occasion. Wolferman's® specialty English muffins include the 1910 original recipe, multi-grain honey, chocolate chip, pumpkin spice, and more. The company started making its signature Wolferman's® English muffins in 1910 and, today, sells its products primarily through its catalog and Wolfermans.com, as well as through foodservice and retail channels.

Harry & David and Wolferman's are Doing Business As (DBA) Harry and David, LLC, Medford, Oregon. HarryandDavid.com. Harry & David is a wholly owned subsidiary of 1-800-FLOWERS.COM, Inc.

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