World Finance



World Finance

March 20, 2014 14:00 ET

Wolter Kluwer's Nancy McKinstry: "China is Finally Taking Off"

LONDON, ENGLAND--(Marketwired - March 20, 2014) - Irrespective of widespread reports that serve to suggest China's economy is slowing - not least of which stemming from Premier Li Keqiang himself - a select few laggards are still clambering aboard the crowded and some would say fruitless bandwagon.

World Finance spoke to Nancy McKinstry, CEO and chairman of the publishing powerhouse Wolter Kluwer about the company's controversial plans to focus on Chinese markets, and why, of all times, they have chosen now to expand.

Wolter Kluwer, specialists in print and electronic software for the legal, tax, finance and healthcare sectors, have been operating in China for 25 years, and the goal now is to focus on raising that profile. "The professional markets are really starting to accelerate in terms of their growth," insists McKinstry.

"As you have a rising middle class you end up with more professionals serving them. So that combination of government entering and really driving certain kinds of regulation combined with the rising middle class is sort of a perfect environment."

In the World Finance video interview, the Wolter Kluwer executive offers an insight into how she believes business professionals can reap financial benefits in China, regardless of disappointing macroeconomic performance so far this year.

"It's a maturing market so I think that my advice would be that they have to have a specific target segment that they want to go after," she said. "They have to understand the economics of that and then see if it fits with their criteria. Not just with the growth element but will they make a profit in the country."

To watch the video interview in full, head over to the World Finance website now.

http://www.worldfinance.com/inward-investment/nancy-mckinstry-on-breaking-into-china-video

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