SOURCE: Brightidea, Inc.

Brightidea, Inc.

September 26, 2011 08:00 ET

Wolters Kluwer Using Brightidea Social Innovation Management Software to Drive Future Business

Law & Business Division to Increase Competitive Advantage Through Implementation of Successful Innovation Program

SAN FRANCISCO, CA--(Marketwire - Sep 26, 2011) - Brightidea, the leader in cloud-based social innovation management software, announces today that Wolters Kluwer, a multi-billion dollar global information services and publishing company, is expanding its Brightidea-powered innovation program to its Law & Business division. Wolters Kluwer uses Brightidea software to manage, facilitate and optimize its core innovation processes to more effectively develop products and services that meet evolving customer needs.

Wolters Kluwer first began using Brightidea software over two years ago with its CCH business division to facilitate continuous process improvements and enhance products. One efficiency idea that originated in the program automated a manual process that saves the company over 34,000 man hours per year. The quality and maturity of the Brightidea-powered innovation process profoundly affects the company's ability to repeatedly innovate its products, processes and overall corporate culture.

"We needed a solution that crowdsources ideas from our globally disbursed employees and starts a workflow that leads to execution, thus we chose Brightidea," Bo Brown, Technical Lead at Wolters Kluwer.

The program is currently being rolled out to its Law & Business Division, a leading provider of research products and software solutions in key specialty areas for legal and business professionals. A recent campaign aimed at providing mobile solutions netted dozens of ideas with several moving forward to the next stage of development. A full launch will be announced soon to the division by President and CEO Mark Dorman emphasizing the importance of innovation to spur employee engagement.

Recently, Innovation Sponsor John DeFeo, Executive Director of Product Development, revealed an innovation strategy shaping Wolters Kluwer activities. DeFeo stated, "Tools like Brightidea are helping to focus our efforts on innovation and on those key initiatives that will drive our growth and position us as a trusted and valued partner to our customers."

Brightidea software enables Wolters Kluwer to do far more than simply collect and collaborate around ideas. As an enterprise system, the company's innovation platform is configured to run an unlimited number of campaigns to continually improve and identify new products, processes and services by division, department or company-wide. The platform also facilitates a manageable downstream private evaluation process through proposal development and social project management that closes the loop on initial submissions and emphasizes execution at every stage. To engage and sustain participation, employee activity is rewarded by points that are earned through log-ins, votes, comments and idea submissions. By integrating with Wolters Kluwer's rewards system, those points can be redeemed for prizes such as vacation days, parking spots and even financial rewards.

"We are proud to work alongside Wolters Kluwer, a powerful force for innovation in the information services industry," said Matt Greeley, CEO of Brightidea. "From Big Data to iPad, they consistently deploy the latest technologies to ensure professionals have the highest quality information available at their fingertips."

Brightidea software is a complete end-to-end solution designed exclusively for the sourcing and development of ideas to fuel continuous innovation. For more information on pricing and features please contact a Brightidea Representative.

About Brightidea

Brightidea is the market leader in Cloud-Based Social Innovation Management. Over 300 businesses around the world use its Software-as-a-Service suite to transform their employee, partner and customer ideas into a reality. Brightidea's one-of-a-kind 'Facebook-style' software platform allows Global 2000 businesses to monitor the social process of innovation from concept to cash. The company's software has been successfully deployed at: Adobe, Bosch, Cisco, GE, Harley-Davidson, American Express, Emerson, British Telecom, Bristol-Myers Squibb, among others. Founded in 1999, Brightidea is closely held and headquartered in San Francisco, CA.

For more information, please visit Join us @brightideahq or innovation leaders group on Linkedin.

Copyright (c) 2011 Brightidea, Inc. All rights reserved. Brightidea and the "Power of Innovation" logo are registered trademarks of Brightidea, Inc., and Brightidea owns other registered and unregistered trademarks. Other names used herein may be trademarks of their respective owners.

About Wolters Kluwer Law & Business:
Wolters Kluwer Law & Business is the leading provider of information and software solutions in key specialty areas for legal and business professionals, as well as casebooks and study aids for law students. Its major product lines include Aspen Publishers, CCH, Kluwer Law International and Loislaw. Wolters Kluwer Law & Business, a unit of Wolters Kluwer, is based in New York City and Riverwoods, Ill. Wolters Kluwer is a market-leading global information services company.

About CCH, a Wolters Kluwer business:
CCH, a Wolters Kluwer business (, is the leading global provider of tax, accounting and audit information, software and services. It has served tax, accounting and business professionals since 1913. Among its market-leading solutions are The ProSystem fx® Suite, CorpSystem®, CCH® IntelliConnect®, Accounting Research Manager® and the U.S. Master Tax Guide®. CCH is based in Riverwoods, Ill. Follow us now on Twitter @CCHMediaHelp.

Wolters Kluwer ( is a market-leading global information services company. Wolters Kluwer is headquartered in Alphen aan den Rijn, the Netherlands. Its shares are quoted on Euronext Amsterdam (WKL) and are included in the AEX and Euronext 100 indices.

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