SOURCE: Women In Film/General Motors

August 27, 2007 05:00 ET

Women In Film Gets 'Traction'

Unique, New Online Magazine by and for Women in the Entertainment Industry Launches Today; Key Goal Is to 'Virtually Mentor' Emerging Talent; Visit

LOS ANGELES, CA--(Marketwire - August 27, 2007) - The national alliance of Women In Film (WIF) and the General Motors Corporation (GM) announce the launch today of Traction, an innovative and unique online magazine by and for women in the entertainment industry.

"The ambition of Traction is to not only serve women who are already working within the film and television industries but to virtually mentor emerging female talent seeking to establish a career in entertainment," said Judith James, editor-in-chief of Traction and head of the WIF/GM Alliance.

"We intend to provoke robust discussion and fresh thinking about women and the media," continued James, a film, stage and television producer who is in a film partnership with Richard Dreyfuss at Dreyfuss/James Productions and a theater partnership with Camille Cosby. "We hope that the editorial content of Traction and the access to real information and experience will get our readers to think out loud and to erupt into dialogue with, and through, the magazine."

Included in Traction (

--  Feature Articles will provide insight on a wide variety of timely
    subjects affecting the entertainment industry.  A regular feature,
    "Process," will explore the creative steps implemented by some of
    Hollywood's most successful talent in all areas of entertainment, including
    producers, directors, writers, actors, cinematographers, makeup artists and
--  The Virtual Mentor, an ongoing series of articles written by experts
    in their field providing a "how to" for professionals, real-life experience
    not typically found in books. Covering a wide variety of areas, TVM will
    cover such topics as the ins-and-outs of shooting in foreign countries;
    bonding your film; securing an agent or manager; advice regarding children
    working in the industry; and much, much more.  Readers are invited to
    submit their questions.
--  Two Kids in the Balcony, an ongoing blog discussion by young
    journalists Jessica Silver-Greenberg and AJ Strasser.  The duo address...
    well, whatever they feel like addressing... in an urbane, witty and lively
--  Point of View shares statistical analysis courtesy of Dr. Martha
    Lauzen's superb annual studies of film and television. POV also shares some
    of the best reviews by former Los Angeles Times feature critic Sheila
    Benson, as well as contemporary reviews from other critics of television,
    film and documentaries.
--  Discussion Forum, a place for readers to share their thoughts,
    questions and concerns... and to get answers.
--  Friends & Neighbors, a list of organizations, companies and resources
    of use to anyone in the entertainment industry.

General Motors is the National Presenting Sponsor of Women In Film and the WIF/GM Alliance was created to support women in the entertainment industry and to expand Women In Film chapter programs across the country.

Other key WIF/GM Alliance programs include the annual WIF/GM Acceleration Grant for Emerging Filmmakers and the WIF/GM Opening Doors/Abriendo Puertas: The Acceleration Grant for Emerging Latina Filmmakers. The grants provide recipients with a broad-based understanding of the business of filmmaking through a six-day, full-immersion mentoring program, shepherded by WIF members, which include some of the industry's most successful female talent. To date, including the recipients of this year's grants, 20 up-and-coming women will have benefited from WIF/GM Alliance mentoring grants

Additional programs supported by the WIF/GM Alliance include: the Film Finishing Fund, the Women's Film Preservation Fund, The Legacy Series, a PSA program, scholarships, mentorships, college campus programs, a stunt training clinic and regional chapter events.

For more information on WIF/GM Alliance programs, visit

About the Women In Film/General Motors Alliance:

General Motors Corporation is the National Presenting Sponsor of Women In Film. The Women In Film/General Motors Alliance was created to support women in the entertainment industry and to expand Women In Film chapter programs across the country. The multi-year initiative was announced in Los Angeles in January 2005 and is supporting programs as diverse as the Film Finishing Fund, Women's Film Preservation Fund, Legacy Series, PSAs, scholarships, mentorships and local WIF chapter award events across the nation. For more information about the WIF/GM Alliance and its programs, visit

Founded in 1973 in Los Angeles, Women In Film ( is the leading non-profit organization dedicated to women in the global entertainment industry. Its purpose is to empower, promote, nurture and mentor women in the industry through a network of valuable contacts, events, programs, workshops, finishing funds and scholarships. In the U.S., there are chapters in Arizona, California (3), Florida, Georgia, Illinois, Maryland, Massachusetts, Minnesota, Missouri, Nevada, New Mexico, New York, Pennsylvania, Texas (2), Washington and Washington, D.C. The international network, Women In Film and Television International (, of which WIF-Los Angeles is a founding member, boasts 35 chapters on six continents. Member chapters range from developing nations to countries with established industries, including the U.S., Australia, Canada, France, India, Ireland, Jamaica, Mexico, New Zealand, South Africa and the United Kingdom, to name a few.

General Motors Corp. (NYSE: GM), the world's largest automaker, has been the annual global industry sales leader for 76 years. Founded in 1908, GM today employs about 280,000 people around the world. With global headquarters in Detroit, GM manufactures its cars and trucks in 33 countries. In 2006, 9.1 million GM cars and trucks were sold globally under the following brands: Buick, Cadillac, Chevrolet, GMC, GM Daewoo, Holden, HUMMER, Opel, Pontiac, Saab, Saturn and Vauxhall. GM's OnStar subsidiary is the industry leader in vehicle safety, security and information services. More information on GM can be found at

Contact Information

  • Contacts:

    WIF/GM Alliance
    Vicki Greenleaf
    Greenleaf & Associates
    Email Contact

    GM Communications
    Christie Conti
    Email Contact