SOURCE: Canadian Breast Cancer Foundation

Canadian Breast Cancer Foundation

January 15, 2015 10:06 ET

Women Invited to Try "#One New Thing" to Help Reduce Risk of Breast Cancer

Canadian Breast Cancer Foundation, Shoppers Drug Mart and Public Health Agency of Canada Team up to Launch New Breast Health Tool

TORONTO, ON--(Marketwired - January 15, 2015) - Today, more than 1/3 of breast cancers can be prevented, yet most women are unaware that healthy lifestyle changes can reduce their risk of developing breast cancer.

To help women reduce their risk and make these important lifestyle changes, Canadian Breast Cancer Foundation (CBCF), with the support of funding from Shoppers Drug Mart and the Public Health Agency of Canada, is launching their #OneNewThing breast health planning tool, so women can proactively create their own breast health plan.

"There's a common misconception that genetics and/or family history play a larger role than they actually do in developing breast cancer," says Sandra Palmaro Co-CEO, Canadian Breast Cancer Foundation. "In fact, genetics and family history account for just five to 10 per cent of breast cancers. Close to 90 per cent are linked to other factors. We have an opportunity, working with like-minded organizations, to provide women with the information and tools they need to make changes that will significantly reduce their risk of breast cancer."

Breast cancer is a complex disease that's linked to different risk factors, some of which can't be changed like getting older, having a family history of breast cancer, or a mutation in the BRCA genes.

But there are other risk factors that can be addressed by maintaining a healthy body weight, being physically active, quitting smoking, drinking less alcohol, and limiting the use of combined hormone therapy during menopause, or reducing exposure to harmful chemicals at work and home.

"Helping women to increase their understanding of risk factors linked to breast cancer and encouraging healthy behaviours that help reduce that risk, is vital in improving the chances of preventing diseases like breast cancer," said the Honorable Rona Ambrose, Minister of Health. "I'm proud of our partnership with the Canadian Breast Cancer Foundation and the work they've done with their partners to develop this tool."

By visiting, women can answer a few simple questions such as how often they exercise, smoke, drink and make health-conscious food decisions. The answers will result in a personalized breast health plan which provides tips to help reduce their risk of breast cancer.

The site also encourages women to be an inspiration to others by sharing their #OneNewThing, story, photos and videos, either through the website or by using the #OneNewThing hashtag on twitter.

"#OneNewThing helps women reduce the risk of breast cancer and is part of Shoppers Drug Mart WOMEN, our commitment to improving the health of all Canadian women in body, mind and spirit" said Mike Motz, President, Shoppers Drug Mart. "To help achieve our objective of improving women's health, we are offering 500 Shoppers Optimum points to our Optimum Card holders who complete their breast health plan before February 6, 2015."

"CBCF's breast health planning tool helps women identify lifestyle changes that could have a big impact on reducing their risk of breast cancer," says Palmaro. "'One New Thing' can mean anything from walking a few more blocks to quitting smoking to eating a more balanced diet."

Visit today and take the chance to get out of your comfort zone and make some positive changes. Even small or gradual lifestyle changes can benefit your breast health.

About Canadian Breast Cancer Foundation

Canadian Breast Cancer Foundation (CBCF) is the leading community-driven organization in Canada dedicated to creating a future without breast cancer. Its investments in innovative and relevant research and education have led to progress in breast cancer prevention, diagnosis, treatment and care. Since 1986, CBCF has been at the forefront of a nationwide movement supporting and advocating for the breast cancer community. For more information, visit

About Shoppers Drug Mart Corporation

Shoppers Drug Mart Corporation is one of the most recognized and trusted names in Canadian retailing. The Company is the licensor of full-service retail drug stores operating under the name Shoppers Drug Mart (Pharmaprix in Québec). With more than 1,253 Shoppers Drug Mart and Pharmaprix stores operating in prime locations in each province and two territories, the Company is one of the most convenient retailers in Canada. The Company also licenses or owns 56 medical clinic pharmacies operating under the name Shoppers Simply Pharmacy (Pharmaprix Simplement Santé in Québec) and six luxury beauty destinations operating as Murale. As well, the Company owns and operates 62 Shoppers Home Health Care stores, making it the largest Canadian retailer of home health care products and services. In addition to its retail store network, the Company owns Shoppers Drug Mart Specialty Health Network Inc., a provider of specialty drug distribution, pharmacy and comprehensive patient support services, and MediSystem Technologies Inc., a provider of pharmaceutical products and services to long-term care facilities. Shoppers Drug Mart is a unique and independent operating division of Loblaw Companies Limited.

For more information, visit

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Contact Information

  • Contact
    Nicole Curling
    Senior Manager, Communications & Government Relations
    416-815-1313 ext. 899