SOURCE: The Center for Talent Innovation

The Center for Talent Innovation

March 06, 2015 11:00 ET

Women Leaders Join Effort to Dispel Misperceptions of Women With Power

Women in Executive Roles Extol the Benefits of a Top Job Through #JoysofPower Campaign

NEW YORK, NY--(Marketwired - March 06, 2015) - Less than one-fourth of mid-career professional women aspire for a position of power, according to a Center for Talent Innovation (CTI) study. They see a position that affords power delivering little of what they want: the ability to flourish, reach for meaning and purpose, excel, and empower others and be empowered. This perception is at odds with the reality reported by women in leadership positions and is the impetus behind the launch of the #JoysofPower campaign. Beginning on March 8 (International Women's Day), women leaders and multinational organizations will share, through digital channels, the lesser-known stories of influence and agency gained through having a top job to inspire more qualified women to stay on course. 

Women who perceive that an executive role will fulfill their value proposition are more likely to strive for top leadership, according to CTI research. Thus, women like Denise Strauss, Executive Director of Managed Markets Marketing at Boehringer Ingelheim; Katherine Phillips, Paul Calello Professor of Leadership and Ethics at Columbia Business School; and Shalini Mahtani, Founder of the Zubin Foundation, have joined the #JoysofPower campaign to share stories around the exhilaration of having agency, reach, and impact-providing an alternative to the current narrative around women and power focused on sacrifice and struggle.

"Whenever female leaders talk to the press, keynote conferences, or write about their jobs, they dwell on (or are asked to dwell on) the downside, the hand-wringing struggles and the heartbreaking sacrifices," stated Sylvia Ann Hewlett, founder and CEO of the Center for Talent Innovation. "Our goal is to make transparent, through this campaign, the benefits of a top job. As women's perceptions of the top jobs change, so might the face of leadership."

Videos and written vignettes of women leaders will be featured at through April 30th, when the campaign concludes. All women in executive roles or those who are striving for an executive position can also share their stories and challenges via Twitter, Facebook and Instagram by using the #JoysofPower hashtag. 

Corporate partners supporting this campaign, including American Express, Boehringer Ingelheim, and Chubb Group of Insurance Companies, are also sponsors of previous and/or forthcoming CTI research that explores women's desires for and expectations of a powerful position. 

About the Center for Talent Innovation

The Center for Talent Innovation is a nonprofit think tank based in New York City. CTI's flagship project is the Task Force for Talent Innovation -- a private-sector task force focused on helping organizations leverage their talent across the divides of gender, generation, geography and culture. The 89 global corporations and organizations that constitute the Task Force, representing nearly six million employees and operating in 192 countries around the world, are united by an understanding that the full realization of the talent pool is at the heart of competitive advantage and economic success.

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