SOURCE: Women’s Choice Award

Women’s Choice Award

July 01, 2016 08:00 ET

Women's Choice Award Announces Highly Recommended Food and Beverage Brands in USA Today

Award Winners Determined by National Surveys of Women

FT. LAUDERDALE, FL--(Marketwired - July 01, 2016) - Women across America have spoken and identified food and beverage brands that they can trust and would highly recommend based on a 2016 national survey of thousands of women conducted by WomenCertified Inc.

As a trusted referral source for female consumers, the Women's Choice Award® has recognized hundreds of outstanding food and beverage brands on On Tuesday, the following brands were honored in USA Today for their commitment to partner with the Women's Choice Award in its mission to empower women.

  • Bacardi
  • Coconut Bliss
  • Country Crock
  • Cugino's
  • Dell'Amore
  • De Wafelbakkers
  • Eggland's Best
  • Fiber One
  • Grey Goose
  • Lindsay Olives
  • Martini & Rossi
  • Mrs. Thinsters
  • Nutella
  • Sue Bee Honey
  • SweetLeaf
  • True Lemon
  • Welch's
  • Wholly Guacamole
  • Wise

For a full list of awarded brands visit

For consumers, the Women's Choice Award seal allows women to choose with confidence, knowing that other women across America have tried and experienced that brand and would highly recommended it to family and friends.

Female consumers represent a driving economic powerhouse, controlling 65%, or approximately $20 trillion annually, in global spending and more than 80% of US spending, according to the Harvard Business Review and the Continuum's Women and Children Research Group. Furthermore, in a recent Nielsen report on global trust in advertising, 92% of consumers trust recommendations from people they know over any other form of advertising.

"When a woman is willing to stake her reputation on a recommendation, it means that brands have earned her loyalty. Those are the brands we are delighted to recognize for meeting the needs and preferences of their customer," said Delia Passi, CEO and Founder of the Women's Choice Award.

"The Women's Choice Award sets the standard for helping women make smart purchasing decisions for herself and her family. Together with our awarded brands, we are putting the collective power of women's recommendations to work, to empower women and all consumers," added Passi.

The Women's Choice Award identifies the brands, products and services that are most recommended and trusted by women. Additionally, they recognize those that deliver a recommendation-worthy customer experience. Awards are based on surveys of thousands of women, as well as research conducted in partnership with the Wharton School of the University of Pennsylvania. As the leading advocate for female consumers, WomenCertified Inc., home of the Women's Choice Award, created the first national award based on the ratings and preferences of women. Women can visit the official website at to learn more.

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