Canadian Automobile Association (CAA)

Canadian Automobile Association (CAA)

September 01, 2011 09:00 ET

Women's Hockey Legend Joins Forces With CAA to Promote School Safety

3 Time Olympic Gold Medalist and 5 Time World Champion Jennifer Botterill Lends Support to Canada's Largest School Safety Program

OTTAWA, ONTARIO--(Marketwire - Sept. 1, 2011) -

Editors Note: There is a photo associated with this press release.

As students make their way back to the classroom this fall, many will be assisted by one of the 100,000 dedicated student volunteers who participate in the Canadian Automobile Association's School Safety Patrol program.

CAA is proud to have joined forces this year with Jennifer Botterill 3-time Olympic gold medalist, five-time world champion hockey star, and former CAA School Safety Patroller, to spread the word about Canada's longest running school safety program, and to provide 'back-to-school' safety tips for parents and students.

"I still remember to this day the sense of responsibility, pride, and leadership I felt looking out for my classmates," said Botterill. "The dedication which the CAA School Safety Patrol Program instilled in me helped to shape many of my core beliefs even before I reached for Olympic gold."

The CAA School Safety Patrol Program is a community-based partnership that brings together students, teachers, parents, law enforcement, and traffic safety partners. CAA is proud to have been there since the inception of the program in 1929. CAA School Safety Patrollers dedicate more than five million volunteer hours annually to ensure their fellow students commute to and from school safely.

"At CAA, we are honoured to support one of the most visible national safety programs on the road," said Tim Shearman, CAA President. "Our patrollers serve as role models for younger kids, while creating awareness with motorists to be cautious of pedestrian and cyclist traffic around school zones."

Due to increased pedestrian and vehicle traffic around school zones the CAA School Safety Patrol Program is more important than ever to ensure that kids are safely getting to and from school.

According to a recent CAA survey, nearly 40% of Canadians say that they have noticed more unsafe driving practices within school zone areas over the past year. In order to ensure everyone makes it to and from school safely, here are five top Back-to-School safety tips to follow all year long:

  1. Lead by example when it comes to safely crossing the street.

  2. Park in a safe location and use caution when driving along school routes.

  3. Observe and obey school zone speeds.

  4. Please respect CAA School Safety Patrollers and adult crossing guards. They work hard to ensure everyone's safety.

  5. Every time you see a stopped school bus with flashing red lights, you must stop - regardless of the direction you are travelling.

  6. Be prepared to stop at any time. Young children can be easily distracted and may not notice on-coming traffic.

For more on Jennifer Botterill's experience with the CAA School Safety Patrol Program, view her video at To find our more about Jennifer Botterill please visit or follow her on Twitter at @JenBotterill.

For more information on a CAA School Safety Patrol Program in your community, please contact your local CAA Club.

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To view the photo associated with this press release, please visit the following link:

Contact Information

  • Ian Jack
    Managing Director, Communications and Government Relations
    613-247-0117 ext. 2007