SOURCE: Cypress Consulting

October 21, 2008 09:00 ET

Women's Professional Soccer Selects Cypress Consulting to Develop Web Strategy and Presence for League and Teams

New Interactive Website, a Pillar of League Branding, to Feature Enhanced Player Content, Game and Off-the-Field Video, Social Networking and Ratings, Real-Time Scoring, Results and More

SEATTLE, WA--(Marketwire - October 21, 2008) - Women's Professional Soccer (WPS), the premier women's soccer league in the world, has teamed with Seattle-based Cypress Consulting (www.cypressconsulting.net), a business consulting, technology and creative services firm, to architect and implement the entire Web infrastructure for the league, including individual team sites. Scheduled to debut its new Web presence prior to the launch of its inaugural season beginning April 2009, WPS selected Cypress Consulting for its proven experience in the sports business arena, and its holistic approach to building a web brand that strategically incorporates extensive relationships, knowledge and integration experience with third-party technology applications and tools.

"Cypress Consulting brings a high level of innovation to the table, pushing the envelope of design and functionality to create a site that technically and visually represents our organization, while helping to build strong connections between fans and their favorite teams and players," said WPS Commissioner Tonya Antonucci. "The league's unique perspective and approach to online interaction with fans, coupled with Cypress Consulting's capabilities, technology and eye for innovation will give fans and marketers alike a truly differentiated interactive sports experience."

Cypress Consulting will be responsible for designing and developing the entire Web architecture of the WPS and team sites, incorporating key WPS brand attributes as well as hardware and software that can be managed from de-centralized offices around the country. The WPS sites will feature unique, real-time content, including a live game tracker and RSS feeds; a rich video component, such as video biographies for players, live game streams, and player and coach interviews; social networking elements like blogs and polls and fantasy games; and an e-commerce area. Cypress Consulting architected the WPS sites' framework, including hosting, server infrastructure, and software infrastructure, which will be supported by recognized technology providers including Sitecore's content management solutions and thePlatform for video management.

"Women's Professional Soccer needed a partner to whom they could outsource their entire Web strategy and infrastructure, and we are proud to announce they chose Cypress," said Nate Thompson, CEO of Cypress Consulting. "The new WPS sites will address current trends in home entertainment with fans moving towards a digital and interactive environment where they can access real-time games, scores and team information online, view player interviews and biographies -- even see what players are doing during their 'off field' time in the community. We are excited to be an integral part of the launch of this new organization and execute a brand new online presence that attracts and engages fans worldwide."

Cypress Consulting is nationally recognized for its recent work with PBS to launch the new PBS KIDS GO! online video player, as well as its role in helping dozens of athletic teams and organizations, including the Seattle Supersonics, New Orleans Saints, FSN, and Seattle Seahawks develop innovative, feature-rich Websites.

About Women's Professional Soccer (WPS):

The mission of Women's Professional Soccer (WPS) is to be the premier women's soccer league in the world and the global standard by which women's professional sports are measured. Play kicks off in the spring of 2009, with WPS teams based in the Bay Area, Boston, Chicago, Los Angeles, New Jersey/New York, St. Louis, and Washington, D.C. The league will expand in 2010 with the inclusion of Atlanta, Dallas, and Philadelphia. For more information, visit www.womensprosoccer.com.

Note to Media

Please first reference the league in print or broadcast coverage using the full name of "Women's Professional Soccer," after which the "WPS" acronym can be incorporated. Please do not abbreviate the league's name to "Women's Pro Soccer," or qualify it as "the Women's Professional Soccer," "the WPS," "Women's Professional Soccer league," "WPS league," "the Women's Professional Soccer league," or "the WPS league." Any questions regarding usage of the league's name or logo should be directed to: media@womensprosoccer.com.

About Cypress Consulting:

Since 2001, Cypress Consulting has provided management, strategy and marketing consulting plus interactive web development services to a national customer base. Comprised of a team of industry veterans, Cypress works with customers to strategically apply technology to solve business problems and extend business reach. Cypress' Business Consulting, Technology and Creative practices enable it to deliver holistic solutions to customers including Microsoft, Starbucks, CBS, Comcast, Fox Sports Northwest, Supersonics.com, College Sports Television, as well as interactive media for professional sports organizations. Teams include Seattle Seahawks, New Orleans Saints, and the USC Trojans. For more information, please visit www.cypressconsulting.net.

Contact Information

  • Media Contact:
    Jennifer K. Ritchie for Cypress Consulting
    Revolution PR
    206-932-2454
    Email Contact