SOURCE: Word of Mouth Marketing Association

Word of Mouth Marketing Association

February 23, 2012 14:17 ET

WOMMA Announces Keynotes and the Launch of the WOMM-U 2012 Registration

CHICAGO, IL--(Marketwire - Feb 23, 2012) - Word of Mouth Marketing Association's (WOMMA) annual spring conference, WOMM-U 2012 is quickly approaching. Keynotes have been confirmed and countless speakers are being finalized. In preparation for the 3 day leading educational conference of word of mouth and social media marketing, WOMM-U 2012 presents a stellar line-up of keynotes, small groups, big learning and the launch of the event's registration at WOMM-U takes place Monday, May 7 - Wednesday, May 9, 2012 in Chicago, IL at the Radisson Blu Aqua Hotel.

WOMM-U, formerly School of WOM, provides attendees with in-depth knowledge of word of mouth marketing techniques, methods, and processes. From content strategy and engagement to brand advocacy and influencer marketing, WOMM-U 2012 has got it covered. Attendees will learn what they need to know and, more importantly, how to execute it.

"The focus of WOMM-U 2012 will be on these very important topics affecting our industry: content strategy, engagement, brand advocacy, and influencer marketing," said David Witt, Chairman of the WOMMA Board and Directors, Global Digital Marketing and Brand PR at The Hershey Company. "The WOMM-U faculty is made up of the world's leading word of mouth marketers, top brands, and keynote speakers."

WOMM-U 2012 is pleased to announce an amazing line-up of confirmed keynotes and invited speakers:

Confirmed Keynotes:
Paul Adams, Global Brand Experience Manager, Facebook
Steve Knox, Senior Advisor, Boston Consulting Group
Kristina Halvorson, CEO & Founder, Brain Traffic

Invited Speakers:
Jason Speros, Google
Brad Fay, KellerFay
Kathy Baughman, ComBlu
David Rabjohns, Motivequest
Chris Laird, P&G Tremor
Sam Decker, Mass Relevance
Tom Chernaik, CMP.LY


WOMMA,, is the leading trade association in the marketing and advertising industries that focuses on word of mouth, consumer-generated and social media platforms -- or marketing techniques that include buzz, viral, community, and influencer marketing, as well as brand blogging. The organization is committed to developing and maintaining appropriate ethical standards for marketers and advertisers engaging in such marketing practices, identifying meaningful measurement standards for such marketing practices, and defining "best practices" for the industry.

Founded in 2004, WOMMA members include marketers and brands that use word of mouth marketing to reinforce their core customers and to reach out to new consumers, agencies that deliver word of mouth services and technologies, researchers that track the word of mouth experience and offline and online practitioners.

For more information, please contact Todd Schorle at or 312-853-4400 x203.

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