SOURCE: Word of Mouth Marketing Association

Word of Mouth Marketing Association

November 03, 2011 09:00 ET

WOMMA Announces Keynotes at Summit in Las Vegas

Keynotes INCLUDE Sally Hogshead, Simon Mainwaring, NFL Players Association

CHICAGO, IL--(Marketwire - Nov 3, 2011) - The Word of Mouth Marketing Association (WOMMA) today announced Sally Hogshead, Author, Speaker & Chief Fascination Officer of Fascinate, as the opening keynote speaker at the upcoming Summit conference at the Cosmopolitan of Las Vegas, Nov. 16-18, 2011. Summit is the official word of mouth marketing industry conference, focused on creating talkable brands online and offline.

Keynote Speakers:

  • Sally Hogshead, Author, Speaker & Chief Fascination Officer of Fascinate, will reveal surprising answers in the science of fascination and teach how to harness attention in 9 seconds or less in her opening keynote session, titled "How to Fascinate."

  • Simon Mainwaring, Founder/Author of We First, will discuss how brands can build communities, profit and positive impact, and how social media can remake capitalism and build a better world.

  • Domonique Foxworth, NFL Players Association Executive Committee and Cornerback, Baltimore Ravens, and George Atallah, Assistant Executive Director of External Affairs, NFL Players Association, will reveal how social media was the MVP in saving the NFL season.

  • Matt Thomson, VP of Platform, Klout, Peter Kim, Chief Strategy Officer, Dachis Group, Ed Keller, CEO, KellerFay, and Virginia Miracle, Executive Vice President - NA Director, Ogilvy 360 Digital Influence, will participate in a panel discussion debating the measurement methods of online influence.

More Agenda Highlights
You'll hear from industry thought leaders on key issues in word of mouth and social media marketing, including:

  • Offline Word of Mouth Marketing
  • Paid, Earned, Owned Media
  • Content Marketing
  • Social Cause Marketing
  • Gamification
  • Mobile Marketing
  • Customer Engagement
  • Measurement
  • WOMMY Awards Luncheon


WOMMA,, is the leading trade association in the marketing and advertising industries that focuses on word of mouth, consumer-generated and social media platforms -- or marketing techniques that include buzz, viral, community, and influencer marketing, as well as brand blogging. The organization is committed to developing and maintaining appropriate ethical standards for marketers and advertisers engaging in such marketing practices, identifying meaningful measurement standards for such marketing practices, and defining "best practices" for the industry.

Founded in 2004, WOMMA members include marketers and brands that use word of mouth marketing to reinforce their core customers and to reach out to new consumers, agencies that deliver word of mouth services and technologies, researchers that track the word of mouth experience and offline and online practitioners.

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