SOURCE: Word of Mouth Marketing Association

Word of Mouth Marketing Association

April 07, 2011 07:00 ET

WOMMA Announces New Keynotes, Authors at School of WOM in Chicago

Keynotes Include Duncan Watts of Yahoo! Labs, Jack Philbin of Vibes

CHICAGO, IL--(Marketwire - April 7, 2011) - The Word of Mouth Marketing Association (WOMMA) today announced Duncan Watts of Yahoo! Labs and Jack Philbin of Vibes as keynote speakers at the upcoming WOMMA School of WOM conference at the Swissotel Chicago, May 9-11.

Providing attendees with education and insights into the art and science of creating talkable brands, School of WOM is meant to help social marketers solve business issues related to mobile marketing, regulated industries, ethics, and measurement.

New Keynote Speakers:

  • Duncan Watts, Principal Research Scientist, Yahoo! Labs, and Author of "Everything Is Obvious: Once You Know the Answer," will discuss why using common sense undermines the ability to address complex issues, including business strategy, marketing and social science.

  • Jack Philbin, Co-Founder and President, Vibes and Vice Chairman, Mobile Marketing Association of North America, will give insight into the latest trends and growth in mobile marketing and how to integrate it into WOM and social media.

Top Authors Speaking at School of WOM:

  • Brian Solis, Author of "Engage" and Founder & Principal, Future Works, will keynote about how to engage the new social consumer.
  • Geno Church, co-author of "Brains on Fire" and WOM Inspiration Officer at Brains on Fire, will speak alongside John Moore of Brand Autopsy about igniting offline word of mouth.
  • Aaron Strout, Head of Location Based Marketing at WCG, and Mike Schneider, Senior Vice President, Director Digital Incubator at Allen & Gerritsen, co-authors of the upcoming "Location Based Marketing for Dummies," will speak about how mobile and location based activities are changing the marketing landscape.
  • Dave Kerpen, author of the upcoming book "Likeable Social Media" and CEO of Likeable Media, will lead a Facebook-focused workshop about the best marketing techniques to engage and delight your customers.
  • Bob Pearson, author of "Pre-Commerce" and Chief Technology & Media Officer at WCG will participate in a panel discussing social media regulations in the healthcare industry and the FDA.

More information about School of WOM can be found here:

WOMMA,, is the leading trade association in the marketing and advertising industries that focuses on word of mouth, consumer-generated and social media platforms -- or marketing techniques that include buzz, viral, community, and influencer marketing, as well as brand blogging. The organization is committed to developing and maintaining appropriate ethical standards for marketers and advertisers engaging in such marketing practices, identifying meaningful measurement standards for such marketing practices, and defining "best practices" for the industry.

Founded in 2004, WOMMA members include marketers and brands that use word-of-mouth marketing to reinforce their core customers and to reach out to new consumers, agencies that deliver word-of-mouth services and technologies, researchers that track the word-of-mouth experience and offline and online practitioners.

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