SOURCE: Word of Mouth Marketing Association

Word of Mouth Marketing Association

September 07, 2011 08:00 ET

WOMMA Hosts Talkable Brands Exchange as Part of Social Media Week Chicago

One-Day Event Focuses on Word of Mouth and Social Media Measurement

CHICAGO, IL--(Marketwire - Sep 7, 2011) - On Thursday, Sept 22, The Word of Mouth Marketing Association (WOMMA) will host a one-day Talkable Brands Exchange Live event as part of the inaugural Social Media Week Chicago. Brand marketers of all levels involved in online and/or offline word of mouth marketing (WOMM) are encouraged to attend.

Measuring WOMM and social media is the topic of discussion most requested by WOMMA member companies. At Talkable Brands Exchange Live in Chicago, attendees will hear from leading WOMM practitioners with hands-on, practical knowledge of measuring WOMM campaigns. Speakers include Keller Fay, Converseon, Vistaprint, Ogilvy, ComBlu, Brains on Fire, iCrossing, MotiveQuest, and more.

Agenda Topics:

  • Getting to the Bottom Line of WOMM: What is it Worth?
  • Building a Meaningful WOMM Measurement Strategy and Social ROI Process
  • What Brands Need to Know about Google+
  • Conversation Triggers: What Gets Customers Talking
  • Measuring Consumer Motivations: The Key to Brand Connection

The Talkable Brands Exchange is open to all brand marketers and industry partners/agencies. Registration is limited to 90 people. The first 50 registrants will receive a complimentary copy of Brains on Fire, and all registrants will receive WOMMA's 2009 Metrics & Measurement Guidebook and an advance copy of the soon to be released 2011 edition.

This intimate, brand-centered event will lead up to the annual WOMMA Summit 2011 conference in Las Vegas, Nov. 16-18.

For the full Talkable Brands Exchange agenda and to register, visit:

For the full Social Media Week Chicago agenda, visit:

WOMMA,, is the leading trade association in the marketing and advertising industries that focuses on word of mouth, consumer-generated and social media platforms -- or marketing techniques that include buzz, viral, community, and influencer marketing, as well as brand blogging. The organization is committed to developing and maintaining appropriate ethical standards for marketers and advertisers engaging in such marketing practices, identifying meaningful measurement standards for such marketing practices, and defining "best practices" for the industry.

Founded in 2004, WOMMA members include marketers and brands that use word-of-mouth marketing to reinforce their core customers and to reach out to new consumers, agencies that deliver word-of-mouth services and technologies, researchers that track the word-of-mouth experience and offline and online practitioners.

About Social Media Week
Social Media Week is owned and operated by Crowdcentric Media LLC and is a global platform connecting people, content, and conversation around emerging trends in social and mobile media. Delivered primarily through a network of internationally hosted conferences and online through social media, Social Media Week literally connects hundreds of thousands of people every year through learning experiences that aim to advance our understanding of social media's role in society. To learn more, visit

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