SOURCE: Word of Mouth Marketing Association

Word of Mouth Marketing Association

December 08, 2011 11:17 ET

WOMMA Launches New Certificate Program

Community Management Certificate Program 2012

CHICAGO, IL--(Marketwire - Dec 8, 2011) - The Word of Mouth Marketing Association (WOMMA) this week announced the launch of its Community Management Certificate Program. The online program was developed in partnership with The Community Roundtable and ComBlu and will begin in 2012, with the first of three modules starting January 24.

The program was developed in response to the industry's growing needs for standardized job descriptions, processes and training for individuals who work on social and community initiatives. The program covers both contextual topics like market trends, strategy, and culture as well as specific tactical responsibilities related to content development, moderation, enforcing policies, and measuring success.

"As more brands integrate online communities into their marketing mix, finding the right people with the necessary experience and understanding of the community dynamic can be difficult," said David Witt, WOMMA Chairman of the Board-Elect Director, Global Digital Marketing and Brand PR, The Hershey Company. "The community management industry is quickly growing and needs standardized training and job functions, which is why WOMMA, The Community Roundtable and ComBlu collaborated to develop this program."

Program Structure
The program is divided into three modules based on three distinct job functions within community management: Community Specialist, Community Manager, and Community Strategist.

Each module focuses on different core areas of community management. Each module requires students to successfully complete mandatory quizzes and review of selected reading material. Participants who successfully complete the program requirements receive a digital certificate of completion that can be added to their blog, website, or resume.


WOMMA,, is the leading trade association in the marketing and advertising industries that focuses on word of mouth, consumer-generated and social media platforms -- or marketing techniques that include buzz, viral, community, and influencer marketing, as well as brand blogging. The organization is committed to developing and maintaining appropriate ethical standards for marketers and advertisers engaging in such marketing practices, identifying meaningful measurement standards for such marketing practices, and defining "best practices" for the industry.

Founded in 2004, WOMMA members include marketers and brands that use word of mouth marketing to reinforce their core customers and to reach out to new consumers, agencies that deliver word of mouth services and technologies, researchers that track the word of mouth experience and offline and online practitioners.

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