SOURCE: Word of Mouth Marketing Association

Word of Mouth Marketing Association

September 29, 2011 09:00 ET

WOMMA Summit 2011 Agenda Announced -- Focuses on Creating Talkable Brands

5 Keynotes, 50+ Breakout Sessions, 500+ Smart Marketers in Las Vegas, November 16-18

CHICAGO, IL--(Marketwire - Sep 29, 2011) - The Word of Mouth Marketing Association (WOMMA) announced today the agenda for the Summit 2011 conference in Las Vegas, November 16-18. WOMMA's annual Summit is the premier marketing conference designed to help marketers engage with their customers in social media and beyond.

All marketers want to have a Talkable Brand -- one that gets customers talking both online and offline. Social media is critical in achieving this, but the smartest marketers are going beyond social media marketing. They are utilizing word of mouth marketing and integrating online and offline strategies to help their brands engage customers and truly become talkable.

"WOMMA Summit 2011 is a must-attend conference for marketing professionals who want to learn the best practices in social marketing, as well as what they can expect from this ever-evolving industry," said Simon Mainwaring, Summit keynote speaker and Founder and Author of We First.

The 500+ attendees at Summit 2011 will learn from top brands and marketers the Best Practice & Next Practice advice for creating Talkable Brands using word of mouth marketing and social media strategies.

Agenda Highlights

  • 5 Keynote Speakers: Including Simon Mainwaring, Founder and Author of We First.
    Mainwaring is an award-winning branding consultant, respected author, influential blogger and international speaker. His keynote presentation is titled "How Social Media can Remake Capitalism and Build a Better World," and he will discuss how brands and consumers can use social media to benefit the world.
  • 50+ Speakers on the Latest Topics and Trends: Paid, earned, and owned media; content marketing; community management; mobile marketing; cause marketing; social customer service; brand advocacy; and many more.
  • Speakers from Leading Brands: Mattel, Pizza Hut, Sprint, Time Warner, Coca-Cola, Verizon, Yahoo!, and more.
  • New Master Sessions: High-level education for seasoned marketing professionals.
  • New Town Hall Meetings: Open-forum conversations to allow dialogue and participation among attendees.
  • 2011 WOMMY Awards Luncheon: Celebrating the most effective campaigns in word of mouth marketing.


WOMMA,, is the leading trade association in the marketing and advertising industries that focuses on word of mouth, consumer-generated and social media platforms -- or marketing techniques that include buzz, viral, community, and influencer marketing, as well as brand blogging. The organization is committed to developing and maintaining appropriate ethical standards for marketers and advertisers engaging in such marketing practices, identifying meaningful measurement standards for such marketing practices, and defining "best practices" for the industry.

Founded in 2004, WOMMA members include marketers and brands that use word of mouth marketing to reinforce their core customers and to reach out to new consumers, agencies that deliver word of mouth services and technologies, researchers that track the word-of-mouth experience and offline and online practitioners.

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