SOURCE: Word of Mouth Marketing Association

Word of Mouth Marketing Association

September 01, 2011 10:00 ET

WOMMA Talkable Brands Exchange Seattle Provides Education for Social Marketers

Featured Brand Speakers Include Hershey's, McDonald's, Warner Bros.

CHICAGO, IL--(Marketwire - Sep 1, 2011) - On Wednesday, Sept 21, The Word of Mouth Marketing Association (WOMMA) will host a one-day Talkable Brands Exchange Live event at the Bell Harbor International Conference Center in Seattle. Brand marketers of all levels involved in online and/or offline word of mouth marketing (WOMM) are invited to attend.

Consumer word of mouth (WOM), both offline and through social media, is powerful and able to influence the rise and fall of products, brands, and companies that excite or disappoint. Smart marketers today understand the power of consumer WOM and integrate it into not only their marketing strategies, but the overall operation and leadership of the entire organization. At the Talkable Brands Exchange Live in Seattle, brand marketers will openly share and discuss their social marketing successes, learnings, and best practices.

Attendees will hear from WOMMA members with hands-on, practical knowledge of implementing WOMM campaigns, including Hershey's, Warner Bros., McDonald's, Ogilvy, Keller Fay, Brains on Fire, MotiveQuest, and more. Some topics include:

  • Measuring Consumer Motivations: The Key to Brand Connection
  • WOMMA's Stand on Next-Generation Marketing Ethics Challenges
  • Social Customer Care: The Brand's Role
  • Conversation Triggers: What Gets Customers Talking
  • Bringing SEXY Back to Offline Marketing

The Talkable Brands Exchange is open to all brand marketers and industry partners/agencies with a brand client. Following the event, Social Media Club Seattle will host a reception, complimentary for Talkable Brands Exchange attendees.

This intimate, brand-centered event will lead up to the annual WOMMA Summit 2011 conference in Las Vegas, Nov. 16-18.

For the full agenda and to register, visit:

WOMMA,, is the leading trade association in the marketing and advertising industries that focuses on word of mouth, consumer-generated and social media platforms -- or marketing techniques that include buzz, viral, community, and influencer marketing, as well as brand blogging. The organization is committed to developing and maintaining appropriate ethical standards for marketers and advertisers engaging in such marketing practices, identifying meaningful measurement standards for such marketing practices, and defining "best practices" for the industry.

Founded in 2004, WOMMA members include marketers and brands that use word-of-mouth marketing to reinforce their core customers and to reach out to new consumers, agencies that deliver word-of-mouth services and technologies, researchers that track the word-of-mouth experience and offline and online practitioners.

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