SOURCE: Life Medals, LLC

December 18, 2008 08:47 ET

Wonder Woman, Batman, Meet the Infertility Warrior

Life Medals Inspires Women Trying to Conceive, New Superhero Is Now Available on Merchandise

APPLETON, WI--(Marketwire - December 18, 2008) - Life Medals, LLC has introduced the Infertility Warrior on merchandise and a blog written by the company's founder, Patrice Behrend (www.infertilitywarrior.com). The blog covers the world of infertility; news, products, personal experiences, and celebrities. The over-the-top character is available on a variety of products such as t-shirts, magnets, coffee mugs, on the website www.lifemedals.com, www.cafepress.com/infertwarrior, and www.cafepress.com/infertwarsymbol.

Founder and CEO of Life Medals, LLC Patrice Behrend created the character after a long fight with infertility and a devastating breakup. "To paraphrase Ghandi, we infertiles need to be the change we want to see when it comes to removing the shame and stigma of infertility. We must be more open to raise awareness and understanding. The fight to become a mother is noble and deserves as much respect as the fight to save your own life, lose weight, or recover from addiction. The Infertility Warrior is a symbol of strength for women who often feel isolated and depressed. Women tell me all the time how delighted they are to have their very own bold and beautiful superhero."

"Wielding her giant syringe as a sword, the Fertility Hope Medal as her shield, and a pouch full of money she stands ready to take on the evils of Infertility," Behrend adds. "The Infertility Warrior makes infertile women smile and feel better about themselves -- encouraging them to unleash their own inner warrior. She is resilient, determined, and outspoken -- a mindset that will help the 7 million women struggling to have children."

Founded in 2008, Life Medals, LLC honors meaningful life journeys with inspiring jewelry and accessories. For more information visit www.lifemedals.com and www.infertilitywarrior.com. Visit www.cafepress.com/infertwarrior and www.cafepress.com/infertwarsymbol to purchase merchandise.

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