SOURCE: wonderMode


November 09, 2011 09:00 ET

wonderMode Launches Global Designer Marketplace

Site Delivers a High-End Turnkey E-Commerce and Marketing Platform for Emerging and Established Designers

NEW YORK, NY--(Marketwire - Nov 9, 2011) - wonderMode, the global luxury goods marketplace that connects emerging and established designers with affluent, motivated customers, today announced its launch from Beta with new features developed to help designers build their brands online. wonderMode is launching with a selection of nearly 100 designers representing 13 countries and offering close to 1,000 styles of apparel and accessories. Created with designers in mind, the site provides an easy-to-use platform that enables independent designers to market to new audiences and gives consumers access to a global selection of high-end merchandise. wonderMode was founded by former Playboy Senior VP, Creative Director, Global Licensing, Aaron Duncan.

"Designers who have been searching for an easy-to-use, low-cost platform for selling, promoting and marketing their styles have finally found their home -- wonderMode was created with designers top-of-mind," said Duncan, CEO and Founder of wonderMode. "But, it's really the consumers that will benefit from this global design space and community. We're already featuring NYC-based designer Gemma Kahng's new line Gemma by Gemma as a wonderMode exclusive, Dubai-based Rana Jamshed's Polka Dot Cat label and rising Australian star designer Lui Hon, proving that wonderMode's unprecedented turnkey solutions work for designers and global designs for consumers."

wonderMode's platform was developed to give designers access to the e-commerce tools they need to make their business a success and increase global visibility. Duncan, a former designer and branding strategist, wanted to establish a "fashion-safe" site that could act as a marketing vehicle for designers who otherwise may not have the time or knowledge to support those efforts independently. The site provides full-service back-end technical solutions to support the designers, including features from lookbook creation and transaction details to branded packaging and shipping. wonderMode simplifies the process by never holding inventory and allowing designers to ship orders directly to customers.

Designers apply for inclusion in the global design community by uploading four to five designs and providing basic background information on themselves and their brand. Select Advisory Board members are involved in the application review process including designer Eudon Choi, Calypso Retail Division Managing Director Nathalie Sears, former Diane Von Furstenberg VP of E-Commerce Ronit Weinberg and GMM of Urban Outfitters Terence Bogan. Once approved, designers set up a personalized wonderMode brand shop called a "Designer Space." From inside this online store, designers can manage their style details, lookbooks, color palettes and inventory. In addition to availability in designers' brand shops, each product is also offered by category on wonderMode's main page, further increasing exposure.

Designers pay a nominal fee for presence and exposure on wonderMode -- just 50 cents per style for four months and four images. The new "Key Items" feature allows designers to pay for increased exposure on wonderMode's homepage for seven dollars per week. wonderMode retains 20 percent of total retail sales, excluding tax and shipping. The site also offers professional photography services, payment and logistics fulfillment, CRM, analytics, social media publishing and online advertisement support.

"In today's retail climate, it is more difficult than ever for designers to place product in mainstream brick-and-mortar shops and even more challenging to negotiate favorable terms," said Eudon Choi, Designer, Eudon Choi and wonderMode Advisor. "wonderMode offers a place where designers can both take control of their retail process and connect with high-end shoppers. And, people have access to domestic and international designers that they probably couldn't otherwise find."

wonderMode appeals to consumers looking to discover and shop independent and unique brands from global designers. Its unique user interface also allows shoppers to connect directly with designers, lets them save their favorite designs on the site and share top picks via Facebook, Twitter and email.

Duncan developed the site after completing a case study on eBay at NYU Stern School of Business that showcased the validity of a company selling products without holding inventory. His years of experience in design, merchandising and strategic business development guided him to build a new platform for the design community. Notable additions to the team included investor and co-founder Matteo Sardi of Automaker Ferrari, as well as, Advisory Board members including CTO of Financial Insight Technology Philip Camilleri and Former President of Playboy Enterprises and wonderMode angel investor Alex Vaickus.

wonderMode expects to have more than 500 designers in its marketplace by the end of 2012. For more information about wonderMode, please visit

About wonderMode
wonderMode is a global luxury goods marketplace that connects emerging and established designers with affluent, motivated customers. Created with designers in mind, wonderMode established a low-cost, turnkey retail platform that empowers its consumers to connect personally with designers through its in house communications system. Through the site, designers can manage their style details, lookbooks, color palettes and inventory and grow their brand with payment and logistics fulfillment, CRM, analytics, social media publishing and online advertisements support -- all managed from inside their personalized wonderMode store.

The Style Frontier, wonderMode's blog, serves as the voice for new fashion talent and beyond with in depth designer interviews, fashion and trend coverage along with related lifestyle features on travel, art and design. For more information, visit