SOURCE: nova-Institut GmbH

nova-Institut GmbH

November 26, 2015 12:02 ET

Wood- and Natural Fibre Composites Current Trend in Consumer Goods

More and More Companies Specifically Use Wood and Natural Fibre Plastic Granulates in Consumer Goods Like Watchcases, Toys, Combs or Trays -- The Unique Look and Feel Give the Impression of a High-Value Product and Are Well Received by Customers

HURTH, GERMANY--(Marketwired - Nov 26, 2015) - For many years research institutes and industrial labs have been developing Wood-Plastic Composites (WPC) and Natural Fibre Composites (NFC) and use the materials in small series of consumer goods. So far relevant volumes are only placed at the decking market. But it seems that the time has come to implement these materials in large-scale production.

The end products have a more refined look as pure plastic products, they stand out, look more natural, have a nice feel and need less plastic due to the wood and natural fibres -- which benefits the environmental footprint. The mechanical properties are also nothing to sneeze at. But the most important part: the products appeal to consumers.

In November, Tchibo (DE) carried a WPC bedside table clock, two weeks later a series of toys from plantoys (TH) with wood particles from old rubber trees as filler. The surfaces of the toys have a pleasant rubber-like feel, quite different from traditional plastics. Bamboo fibres are also more and more frequently found in consumer goods, such as in trays from Yong (CH) at organic restaurants. The drugstore chain dm (DE) has been selling a comb made of WPC for about three years and recently added a second model.

(Please note the pictures at the end of this press release showing products as well as close-ups of materials)

Sixty commercial WPC and NFC granulate producers and dealers with web addresses and the plastics and fibres they use are listed in the latest edition of nova-Institute's market study "Wood-Plastic Composites (WPC) and Natural Fibre Composites (NFC): European and Global Markets 2012 and Future Trends in Automotive and Construction" ( The most commonly used plastics are PP, PE and PVC, but also bio-based materials such as bio PE and PLA are used. Wood fibres are used in many variations, main contenders in natural fibres are bamboo, flax and hemp. Many producers, global players and small and medium sized companies alike, are in business for the past few years. Only this newly developed professional infrastructure allows the consumer good manufacturers to use the new materials without technical risk. The higher-quality look more than compensates for slightly higher granulate prizes.

The worldwide biggest expert conference "Sixth WPC & NFC Conference, Cologne" is all about the latest developments and applications of these new upcoming materials. Leading companies present their WPC and NFC granulates as well as their application in consumer goods and automotive industries. Several of these companies are also candidates for the prestigious "Wood and Natural Fibre Composite Award 2015", which will be chosen by the conference participants and awarded at the gala dinner. More on the conference at

The following WPC and NFC granulate producers and manufacturers are featured at the WPC & NFC Conference, Cologne:

  • Aqvacomp Oy (FI)
  • Beologic nv (BE)
  • Corbion Purac BV(NL)
  • FKuR GmbH (DE)
  • Flaxwood Oy (FI)
  • Millvision BV (NL)
  • Plasthill Oy (FI)
  • PolyOne Global Engineered Materials (FR/US)
  • Röchling Automotive SE & Co.KG (IT/DE)
  • STAEDTLER Mars GmbH & Co. KG (DE)
  • Tecnaro GmbH (DE)

The conference programme is available at

You can download photos of products mentioned above at the following links (free for press, please include nova-Institute as source):

The zip file includes:

  • 15-11_WPC-comb_dm.jpg: WPC comb available at dm drug stores
  • 15-11_WPC_clock_Tchibo.jpg: WPC bedside table clock by Tchibo
  • 15-11_stacking_game_rocket_plantoys.jpg: Plantoys stacking game rocket made with rubber tree particles as filler, available at Tchibo amongst others
  • 15-11_NFC_bamboo_tray_Yong.jpg: NFC tray with bamboo fibre made by Yong

nova-Institute is a private and independent institute, founded in 1994; nova offers research and consultancy with a focus on bio-based and CO2-based economy in the fields of feedstock, techno-economic evaluation, markets, LCA, dissemination, B2B communication and policy. Today, nova-Institute has 25 employees and an annual turnover of more than 2 million EUR .

Contact Information

  • Responsible under press legislation (V.i.S.d.P.):
    Dipl.-Phys. Michael Carus
    (Managing Director)
    nova-Institut GmbH
    Chemiepark Knapsack
    Industriestraße 300
    DE-50354 Hürth

    Internet: -- all services and studies at
    Phone: +49 (0) 22 33-48 14 40