SOURCE: ScanAlert

June 30, 2005 13:02 ET

Woolrich Raises Web Sales With Hacker Safe® Certification

NAPA, CA -- (MARKET WIRE) -- June 30, 2005 -- HACKER SAFE certification boosted Woolrich's already high web site conversion rate an additional 3% during a three week A/B test in May.

The 175-year old retailer of outdoor apparel ran the test to analyze how shoppers, many of whom are repeat purchasers, responded to independent certification of its web site security. Shoppers who saw ScanAlert's HACKER SAFE certification mark while visiting produced significantly more orders compared to the control group.

"Because so many of our sales are to repeat customers, we were very curious to see whether HACKER SAFE certification would have any effect on our online sales," Woolrich's Internet and Catalog Business Unit Manager Mark DiMarzio noted. "HACKER SAFE certification has generated an excellent return-on-investment for us and proven to be an effective way to address consumers' fears about the security of shopping online."

"Woolrich has one of the highest conversion rates we've seen from any of our customers," added ScanAlert CEO Ken Leonard. "The test result clearly shows that even the most trusted brands in US retailing can benefit from independent certification of their web site security."

About HACKER SAFE Certification

ScanAlert conducts comprehensive daily security audits of ecommerce infrastructure and then certifies the security of it in real-time by allowing the HACKER SAFE certification mark to appear only when a site's current status meets the highest published government industry standards. ScanAlert certifies the ongoing application of patches, and as long as the site remains secure, continually serves a HACKER SAFE certification mark directly to the retailer's web site from ScanAlert's network. In scientific A/B testing by more than 150 online retailers, including national chain stores, HACKER SAFE certification increased sales conversions an average of 14% compared to the control.

About Woolrich

The Original Outdoor Clothing Company®--Since 1830, WOOLRICH® is the authentic American brand that embraces the outdoor lifestyle. Trusted by generations of loyal consumers, Woolrich continues a tradition of offering products of quality and value. A brand known worldwide, Woolrich products include functional, comfortable and durable men's and women's sportswear and outerwear, hunting wear, well designed Home and Outdoor Living products, innovative fabrications and licensed accessory products. Visit the Woolrich web site at

About ScanAlert, Inc.

Headquartered in Napa, CA, ScanAlert is the world's largest web site security certification company, protecting over 65,000 web sites in 30 countries through the HACKER SAFE certification program. The certification mark indicates that these sites protect the personal data of millions of shoppers every day by meeting the highest federal and industry web site security standards. For more information, please visit

Contact Information

  • ScanAlert Contact:
    Nigel Ravenhill
    Director of Marketing
    Tel: 707-224-7656 X111