SOURCE: Woops!


April 28, 2016 16:56 ET

Woops! Announces Four New Franchise Signings

Four Entrepreneurs Sign With the Premier Macaron Franchise as It Ramps Up for a Rapid Nationwide Expansion

NEW YORK, NY--(Marketwired - Apr 28, 2016) - As the popularity of the French macaron grows, so does Woops! -- the nation's premier macaron franchise. Woops! is pleased to announce that four savvy entrepreneurs from across the country have signed on to become Woops! franchise owners.

The four new Woops! owners will open locations in the Texas cities of Austin and Houston, as well as in northern New Jersey and New York City, where the Woops! proven business model is flourishing. The brand has 22 locations operating in New York City and the Tri-State area.

For Carlos Salinas, who will bring the joy of macarons to a mall in Houston, franchising with Woops! has been a smooth, straightforward experience -- thanks to extensive and ongoing support from the Woops! executive team.

"They've been with me every step of the way as I try to find the best mall for my Woops! kiosk," Salinas said. "Not only are they helping me negotiate the process of signing a lease, but they also answer any questions that come up. I can count on them to support me."

Salinas is already planning on opening a bakeshop location in Dallas, Texas.

"My new dream is to bring the bakeshop experience to Dallas," Salinas said. "When you see the kind of atmosphere the Woops! bakeshop creates for a community and the kind of reception they generate, you know that you've found something truly special. The aesthetics and the overall positivity of the Woops! brand have the potential to be a hit anywhere in the country. I want to only think about macarons from now on."

Woops! is ramping up for a nationwide expansion

"People really do crave our authentic international pastries," said Raj Bhatt, Co-CEO of Woops! "Becoming a Woops! macaron franchise owner means that your community will have a place to pick up those pastries and European-styled coffee.

"Before franchising, we were confident in the success of our business model," Bhatt said. "I know how important it is to have a business model that is easy to manage, is potentially profitable and is scalable. This is what we have developed with Woops!, and we are very excited to roll out our brand across America."

The majority of the Woops! executive team has not only significant experience in growing franchise systems, but they also have been franchise owners. The Woops! business model requires no baking experience -- only the drive to follow its proven systems, manage the business and take care of customers.

"We're actively seeking entrepreneurs who are passionate about bringing the joy of macarons, international pastries and perfectly brewed coffee to their communities," Bhatt said. "With Woops!, entrepreneurs have the luxury of choosing between two proven business models. Our macaron kiosk has the biggest mall chains in America chomping at the bit for us to enter their malls, and our in-line bakeshop is a great fit for entrepreneurs who want a classic European cafe experience designed for the American sensibility."

Woops! has prime locations available in Ohio, Texas, Florida and Arizona and is actively targeting the cities of Denver, Colorado; Boston, Massachusetts; and Atlanta, Georgia.

Low investment for high potential rewards
Woops! is uniquely poised to capture a sizable share of the $310 billion American baking industry and rapidly expand across the country.

With starting costs at $52,000 for a macaron kiosk and $168,500 for an in-line bakeshop, Woops! offers investors a low initial investment with a high potential return: the brand's in-line bakeshops generated average sales of $62,000 a month in 2014, and its average kiosk generated $252,000 in sales in the same year.

Contact Information

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    Ellie Lippel
    Vice President of Marketing and Business Development