SOURCE: Blue Label Labs

Blue Label Labs

April 16, 2014 11:32 ET

Word Hack: A Colorful Twist to Hangman Launches Exclusively in Canada

NEW YORK, NY--(Marketwired - April 16, 2014) - Born and raised in Toronto, Bobby Gill and Jordan Gurrieri, the co-founders of leading New York-based app developer Blue Label Labs, launch new iPhone app, Word Hack, exclusively in Canada.

Love playing Hangman or Wheel of Fortune? Then unleash your vocabulary with Word Hack.

Word Hack is a colorful twist to Hangman where speed and accuracy are pivotal to your success.

  • Match the letters with the right colors on the puzzle
  • Get points for speed and accuracy
  • It's a colorful twist to Hangman
  • Developed by Canadian co-founders Bobby Gill and Jordan Gurrieri

Why launching only in Canada?

By launching exclusively in Canada, Word Hack is able to receive valuable user feedback from a well-educated, English-speaking smartphone user base that also happens to be the world's nicest and most beloved country.

According to the Reputation Institute's 2013 RepTrak report, Canada is the most beloved country on the map. The report evaluates the reputations of 50 countries each year based on online interviews with 27,000 people from G-8 countries. The Country RepTrak report then measures the respondents' trust, esteem, admiration and good feelings toward these countries, along with perceived quality of life, safety, visitor attractiveness and attention to environment.

"While the U.S. market is the largest market for mobile apps, we felt that launching Word Hack in Canada gives us the chance to validate our app and refine our marketing strategy against a well-educated, English-speaking smartphone demographic. For app developers, Canada offers the opportunity to work out the kinks in our app and develop the marketing tactics for a larger US launch," says CEO Bobby Gill.

"Blue Label Labs is an American company, but at the end of the day my co-founder and I are both Canadians by birth. Growing up in Toronto, I remember the frustration of having to wait months after the newest video game would launch in the US before we could play it in Canada. It feels nice to turn the tables and let our fellow Canadians enjoy our game before anyone else."



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About Blue Label Labs:
Founded by two Canadian founders, Blue Label Labs is a mobile app development firm specializing in iOS, Android and Windows. We offer design, engineering, and marketing services for mobile apps.

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