SOURCE: The Word of Mouth Marketing Association

The Word of Mouth Marketing Association

November 05, 2012 09:00 ET

The Word of Mouth Marketing Association (WOMMA) Selects Zocalo Group as Strategic Marketing Partner

CHICAGO, IL--(Marketwire - Nov 5, 2012) - The Word of Mouth Marketing Association is proud to announce that Zócalo Group will join the association as a Strategic Marketing Partner. This collaboration between respected leaders in word of mouth and social media marketing highlights the importance of this evolving industry. 

Zócalo Group will help foster awareness and drive positive conversations that lead to recommendations for WOMMA, the official trade association of the word of mouth marketing industry. The award-winning agency will also assist in the development of an overarching online and messaging strategy to support WOMMA's business objectives and strengthen the performance of its existing marketing initiatives.

"We're thrilled to be working with Zócalo Group," said Suzanne Fanning, president of WOMMA. "They understand the importance of word of mouth to drive recommendations and are true experts in social and digital marketing."

With more than 90% of people trusting the recommendation from a friend, family member, or someone they trust when making a purchase decision, according to a recent Nielsen study, the power of recommendations and word-of-mouth is being realized by marketers around the globe.

"Our collaboration with WOMMA reinforces the growing importance of placing word of mouth marketing at the center of the marketing mix," said Paul M. Rand, President and CEO of Zócalo Group. "As a past president of WOMMA, I've seen the value that this organization can provide and would encourage everyone to get involved."

WOMMA is also excited to have Zócalo Group as a strategic partner for WOMMA Summit 2012 at the Wynn Hotel in Las Vegas from November 12th-14th. The annual event is the leading conference for marketing professionals, focusing on creating talkable brands around the world through word of mouth and social media marketing -- and WOMMA is proud to offer the best and most exclusive content to Summit attendees.

The Word of Mouth Marketing Association (WOMMA) is the official trade association dedicated to word of mouth and social media marketing. Founded in 2004, WOMMA is the leader in ethical word of mouth marketing practices through its offline education such as WOMMA Summit, professional development opportunities, and knowledge sharing with top industry marketers. WOMMA's membership is made up of the most innovative companies committed to progressing the word of mouth marketing industry through advocacy, education, and ethics.

About Zócalo Group
Zócalo Group is a full-service word-of-mouth, digital and social media marketing agency, helping leading consumer and business-to-business brands become the most talked about and recommended brands in their category. Based in Chicago, Zócalo Group has received numerous industry awards for its brand programs and measurement initiatives. Zócalo Group is a unit of Omnicom Group Inc. and Ketchum. For more information, please visit

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