Word of Mouth Public Relations Inc.

Word of Mouth Public Relations Inc.

April 29, 2009 13:00 ET

Word of Mouth PR Wins Gold at 2009 Canadian Public Relations Society Ace Awards for Media Launch of Dan Aykroyd Wines

TORONTO, ONTARIO--(Marketwire - April 29, 2009) - Word of Mouth PR, a Toronto-based boutique public relations agency representing clients in the television and film, beverage and alcohol and luxury automotive industries has won Gold in the 'Best Use of Media Relations' category at the 2009 Canadian Public Relations Society (CPRS) Toronto ACE Awards, for its work on the Canadian media launch of Dan Aykroyd Wines, announced Seth Feller, President, Word Of Mouth PR.

The media launch of Dan Aykroyd's wines resulted in Word Of Mouth PR achieving nearly 100 million print, online and broadcast impressions in Canada, US, Europe and Australia.

According to Andy Rush, V.P Sales and Marketing for Diamond Estates Wines & Spirits, the award-winning wine and spirits agency that successfully produces and distributes Dan Aykroyd's Canadian wine, "Word Of Mouth PR's efforts were instrumental in our success of Dan Aykroyd wines, not only with LCBO in Ontario, but in gaining national distribution. The award is well deserved."

"Dan Aykroyd Wines is an incredible brand that since launch has been embraced by Canadians consumers, media and wine critics alike. This is a brand that we are very proud to represent," Feller added.

According to the Canadian Public Relations Society, the `Best Use of Media Relations' category recognizes effective and creative use of media relations to execute or support a public relations campaign.

In 2007, Word Of Mouth PR was the recipient of Bronze at the CPRS ACE Awards for its work on the international launch of the highly successful television series, Little Mosque on the Prairie.

The ACE (Achieving Communications Excellence) Awards is an annual event recognizing creativity and excellence in public relations for Toronto and surrounding areas. Each year awards are presented to entrants from corporate, agency, not-for-profit and government sectors that have submitted entries demonstrating excellence in strategic communications using the RACE process. A panel of respected senior public relations professionals and professors from the corporate, agency, not-for-profit and government sectors carefully judges each application.

Established in 2001, Word Of Mouth PR has developed and implemented media relations campaigns for Dan Aykroyd Wines and winery, Patron Tequila, Hpnotiq, Margarita King, Screech Rum, Iceberg Vodka, Little Mosque on the Prairie (CBC), Designer Guys (HGTV), da Kink in my Hair (CanWest/Global), GOLDMIND (CanWest/TVTropolis), By The Rapids (APTN), WestWind Pictures, Big Soul Productions, Lenz Entertainment, Defiant Entertainment, Diamond Estates Wines & Spirits, Yuk Yuk's, Conquest Vehicles, Downtown Porsche, Jamie Kennedy, Sabrina Jalees, and Tommy Chong, to name a few.

For more information on Word Of Mouth PR, please visit www.wordofmouthpr.com

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