SOURCE: Word of Mouth Marketing Association

Word of Mouth Marketing Association

January 26, 2011 11:30 ET

Word of Mouth Marketing Association Announces 2011 Strategic Partners

WOMMA Partners With Companies to Advance Word of Mouth and Social Marketing

CHICAGO, IL--(Marketwire - January 26, 2011) - The Word of Mouth Marketing Association (WOMMA) today announced its initial strategic partners for 2011. WOMMA is the premier non-profit organization dedicated to advancing and advocating the discipline of credible word of mouth marketing, and holds strategic partnerships with industry companies to aid in the development of the word of mouth discipline.

WOMMA's 2011 strategic partners include:

  • coBRANDiT provides engagement strategy and tactical execution for video based social media and word-of-mouth marketing programs through video production, distribution and strategy.
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  • ConnectMedia Ventures provides mobile marketing services and technology that enable companies to leverage the mobile channel to increase the effectiveness of traditional media campaigns.
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  • Context Optional arms Fortune 500 brands with the tools and services to help them build, monitor and measure their brand presence across the social web.
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  • Leverage Software creates enterprise-grade social networks for companies.
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  • Lippe Taylor specializes in brand communications and reaching women with exciting and engaging traditional and social media campaigns.
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  • Marketwire is a leading newswire service offering press release distribution, media contact management, media monitoring services and other workflow solutions for public relations, investor relations, journalists and other communications professionals.
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  • Room214 helps businesses connect to the people who matter most, creating online social experiences that integrate business intelligence, social network & mobile technologies.
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More information about WOMMA's strategic partnerships can be found at

WOMMA,, is the leading trade association in the marketing and advertising industries that focuses on word of mouth, consumer-generated and social media platforms -- or marketing techniques that include buzz, viral, community, and influencer marketing, as well as brand blogging. The organization is committed to developing and maintaining appropriate ethical standards for marketers and advertisers engaging in such marketing practices, identifying meaningful measurement standards for such marketing practices, and defining "best practices" for the industry.

Founded in 2004, WOMMA members include marketers and brands that use word-of-mouth marketing to reinforce their core customers and to reach out to new consumers, agencies that deliver word-of-mouth services and technologies, researchers that track the word-of-mouth experience and offline and online practitioners.

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