SOURCE: Word of Mouth Marketing Association

Word of Mouth Marketing Association

November 04, 2011 09:00 ET

Word of Mouth Marketing Association Announces 2012 Board of Directors

CHICAGO, IL--(Marketwire - Nov 4, 2011) - The Word of Mouth Marketing Association (WOMMA) today announced the results of its 2012 Board of Directors elections, which were held via mail and online ballots between October 3 and October 28. Five members were elected to serve on WOMMA's 2012 Board of Directors. The five newly elected board members are:

  • Rod Brooks of Seattle; V.P. & C.M.O. for PEMCO Insurance. Brooks has been the marketing force behind successful start‐ups, emerging growth companies, and well-established businesses such as Schuck's Auto Supply, Egghead Software, WordPerfect Corporation, and Coinstar. In 1999, Brooks took the marketing helm at PEMCO Insurance. With the role came the opportunity to help transform an analytical operations‐based organization with a predominantly commoditized product into a dynamic, customer‐centric, market‐driven and results‐oriented mutual organization. Brooks has been active in WOMMA since 2007 and was elected to the WOMMA Board of Directors and executive committee in 2008. He currently serves as President. He will be continuing on the Board in his second term of service.

  • Brad Fay of Montgomery Township, NJ; Chief Operating Officer and Co-founder, Keller Fay Group. Prior to founding the Keller Fay Group, Fay served as managing director at RoperASW. In 2007, Fay won the Grand Innovation Award of the Advertising Research Foundation for the development of Keller Fay's TalkTrack®, the first continuous measurement system for all word of mouth, including the 90% of WOM which occurs offline. Fay has served as co-chair of WOMMA's Influencer Marketing Council, as a member of the Market Research Council, and has lectured about survey research at Rutgers, Yale, and Boston University. Frequently quoted in publications such as The Wall Street Journal, Businessweek, Advertising Age, and PR Week, Brad was formerly editor of Roper's Public Pulse newsletter and a columnist in AMA's Market Research magazine.

  • Rob Key of New York City; CEO, Converseon. Key is founder and CEO of Converseon, the leading international social media consultancy that helps brands harness the value of social across the enterprise. Founded in 2001, Converseon was the industry's first pure play social consultancy and has garnered an enviable reputation for innovation and excellence for leading brands around the world. Prior to Converseon, Key was head of the Innovations Group at a division of Young & Rubicam and a member of the board. He has been deeply enmeshed in digital marketing since the early days of 1995. Rob speaks frequently at a range of leading conferences in North America, Asia and Europe about the transformative nature of social media. He was a 2010 ARF Great Mind Award Honoree, a member of the CASRO subcommittee on social listening ethics and a founding Fellow at the Society of New Communications Research.

  • Chris Laird of Cincinnati; Tremor CEO, Procter & Gamble Marketing Director, North America. After completing his MBA at Schulich School of Business in Toronto, Laird joined P&G Canada in 1994 as an Account Manager in Sales. Over his 17 years at P&G, he has progressed through a variety of Sales and Marketing assignments in Market Development Organizations, Global Business Units, Canada and the U.S., and across the majority of company's portfolio. His CPG marketing experiences span from selling directly to retailers such as Wal-Mart to developing global consumer segmentation models. Today, Laird is the CEO of Tremor, a P&G-owned word of mouth marketing capability that has consistently been recognized as a leader in its field.

  • Ekaterina Walter of Portland; Social Media Strategist, Intel Corporation. Walter is a marketer, thinker, speaker, and connector. As Social Media Strategist for Intel, Walter works at the intersection of high tech and integrated marketing -- driving global strategies and helping colleagues to leverage new media in support of business goals. She believes that building relationships with customers should be at the core of any business and that social media provides a perfect opportunity to do so. At Intel, Walter is responsible for corporate social networking strategy and company-wide social media enablement. She is a recognized though-leader in her field and is a regular contributor to well-know industry publications such as Mashable, Fast Company, AdWeek, iMedia Connection, and others.

The new board members begin their terms January 1, 2012.

WOMMA,, is the leading trade association in the marketing and advertising industries that focuses on word of mouth, consumer-generated and social media platforms -- or marketing techniques that include buzz, viral, community, and influencer marketing, as well as brand blogging. The organization is committed to developing and maintaining appropriate ethical standards for marketers and advertisers engaging in such marketing practices, identifying meaningful measurement standards for such marketing practices, and defining "best practices" for the industry.

Founded in 2004, WOMMA currently has approximately 350 members. They include marketers and brands that use word of mouth marketing to reinforce their core customers and to reach out to new consumers, agencies that deliver word of mouth services and technologies, researchers that track the word of mouth experience and offline and online practitioners.

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