SOURCE: Word of Mouth Marketing Association

Word of Mouth Marketing Association

June 29, 2011 08:00 ET

Word of Mouth Marketing Association Now Accepting Examples of Ethical WOM

Campaign to Recognize Best Practices in Ethical Word of Mouth Marketing

CHICAGO, IL--(Marketwire - Jun 29, 2011) - The Word of Mouth Marketing Association (WOMMA) today announced the call for best examples of ethical word of mouth and social media marketing practices. The call for best practices in ethical marketing campaign will be conducted by the WOMMA Membership Ethics Advisory Panel (MEAP), a panel responsible for ensuring proper ethical practices of WOMMA and its member companies.

The purpose of this campaign is to cultivate, highlight and share ethical marketing successes. "It is WOMMA's intent to highlight the work marketers are doing in upholding the spirit of ethical marketing practices in today's social marketing environment. We want to highlight these examples so companies can learn from others as it is our goal to continue to advocate for industry self-regulation," said Kristen Smith, CAE, Executive Director, WOMMA.

WOMMA was founded in 2004 on defining best practices and ethical standards for the word of mouth marketing industry. The MEAP call for best practices in ethical marketing examples is part of WOMMA's continued dedication towards defining, achieving and acknowledging ethical standards in word of mouth and social media marketing.

Ethical Marketing Examples
WOMMA is looking for industry leading examples that display best practices in ethical word of mouth and social media marketing, including but not limited to:

  • Best practices in disclosure, transparency, authenticity and trust (in blogger outreach, blog creation, micro-blogging, etc.)
  • Successfully overcoming an ethical challenge
  • Educating one's team and constituencies on proper ethics and disclosure
  • Channel-specific disclosure (Twitter, Flickr, Facebook, etc.)
  • Running an ethically compliant contest

Deadline to submit an example is Friday, Sept. 30, 2011. Individuals who submit ethical marketing examples will be entered into a random drawing to win an iPad 2. Winners will be publicly announced the week of Oct. 10, 2011.

For more information or to enter the contest, visit:


WOMMA,, is the leading trade association in the marketing and advertising industries that focuses on word of mouth, consumer-generated and social media platforms -- or marketing techniques that include buzz, viral, community, and influencer marketing, as well as brand blogging. The organization is committed to developing and maintaining appropriate ethical standards for marketers and advertisers engaging in such marketing practices, identifying meaningful measurement standards for such marketing practices, and defining "best practices" for the industry.

Founded in 2004, WOMMA members include marketers and brands that use word-of-mouth marketing to reinforce their core customers and to reach out to new consumers, agencies that deliver word-of-mouth services and technologies, researchers that track the word-of-mouth experience and offline and online practitioners.

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