SOURCE: Word of Mouth Marketing Association

Word of Mouth Marketing Association

November 16, 2011 10:00 ET

Word of Mouth Marketing Association Summit 2011 in Las Vegas Begins Today

Annual Conference Draws Top Word of Mouth and Social Media Marketers

LAS VEGAS, NV--(Marketwire - Nov 16, 2011) - The Word of Mouth Marketing Association (WOMMA) Summit 2011 conference begins today at The Cosmopolitan of Las Vegas. WOMMA Summit us the official conference for the word of mouth marketing industry, focusing on creating talkable brands through next and best practices in word of mouth and social media marketing.

Keynotes and Agenda Highlights

  • Keynote: Sally Hogshead, Author, Speaker and Chief Fascination Officer of Fascinate, will kick off the conference by revealing surprising answers in the science of fascination. Hogshead will teach attendees how to harness attention in 9 seconds and what makes your "Personality Brand" most fascinating.
  • Keynote: Simon Mainwaring, Founder and Author, We First, will discuss how brands can build communities, profit and positive impact, and how social media can remake capitalism and build a better world.
  • Keynote: Domonique Foxworth, NFL Players Association Executive Committee and Cornerback, Baltimore Ravens, and George Atallah, Assistant Executive Director of External Affairs, NFL Players Association, will reveal how social media was the MVP in saving the NFL season during the NFL lockout.
  • Keynote Panel: Matt Thomson, VP of Platform, Klout; Peter Kim, Chief Strategy Officer, Dachis Group; Ed Keller, CEO, KellerFay; and Virginia Miracle, Executive Vice President - NA Director, Ogilvy 360 Digital Influence; will participate in a panel discussion debating the measurement methods of online influence.
  • 2011 WOMMY Awards Luncheon will take place Thursday, Nov. 17, and recognize the 2011 WOMMY Award winners for best word of mouth marketing in seven categories.

More than 500 marketers are expected to attend Summit, including marketers from AT&T, ConAgra Foods, Converseon, Edelman, House Party, IBM, iCrossing, Intuit, Janrain, JCPenney, Keurig, Kia, McDonald's, Nestle, NM Incite, Ogilvy, Pizza Hut, Sephora, The Hershey Company, Verizon Wireless, Waggener Edstrom Worldwide, Weber Shandwick, and much more.

Resources:

More Summit News
WOMMA announced today a partnership with Governing member BzzAgent to provide quarterly consumer insights reports for its membership. These reports, called the "Voice of the Advocate", will help marketers understand the attitudes, activities and influence of brand advocates so they can improve their engagement with these vocal and persuasive consumers. Topics developed by WOMMA's Brands Council include purchasing habits, generational preferences and multi-cultural analysis. Reports will be announced each quarter and feature an executive summary from WOMMA Brands Council members. For more information on these reports, please visit www.VoiceoftheAdvocate.com.

WOMMA has partnered with member company Crowdtap for 2012 to host its members-only influencer community. Crowdtap is the network for brand influencer communities. Crowdtap allows marketers to easily collaborate with and mobilize their targeted brand crowd of influential consumers for real-time research, collaboration or powerful word of mouth marketing.

About WOMMA
WOMMA, http://WOMMA.org, is the leading trade association in the marketing and advertising industries that focuses on word of mouth, consumer-generated and social media platforms -- or marketing techniques that include buzz, viral, community, and influencer marketing, as well as brand blogging. The organization is committed to developing and maintaining appropriate ethical standards for marketers and advertisers engaging in such marketing practices, identifying meaningful measurement standards for such marketing practices, and defining "best practices" for the industry.

Founded in 2004, WOMMA currently has approximately 300 members. They include marketers and brands that use word of mouth marketing to reinforce their core customers and to reach out to new consumers, agencies that deliver word of mouth marketing services and technologies, researchers that track the word of mouth experience and offline and online practitioners.

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