May 21, 2012 09:00 ET

Word of Mouth Marketing Book Hits Bestseller List

Andy Sernovitz's "Word of Mouth Marketing" Hits #6 New York Times, #1 Amazon Business, #1 USA TODAY Money, and #1 B&

AUSTIN, TX--(Marketwire - May 21, 2012) - The paperback edition of "Word of Mouth Marketing: How Smart Companies Get People Talking" by Andy Sernovitz launched on April 30th and hit the bestseller lists of The New York Times, Amazon, B&, and USA TODAY.

The book focuses on the fundamentals of word of mouth and features tutorials on "3 Reasons People Talk About You," "4 Rules of Word of Mouth," and "5 Ts of Word of Mouth Marketing." The book also features case studies from Dell, IKEA, Intuit, and Microsoft.

"I'm thrilled to see such an amazing response to the book," said Andy Sernovitz. "But it says something much bigger about the word of mouth movement. We all share these big ideas that are changing businesses everywhere: The best way to make money is to make people happy; the path to profits is through honesty, respect, and loyalty; and it's more fun to work at a company worth talking about."

The paperback and eBook editions are available at online retailers and in bookstores everywhere.

For more on word of mouth
For more great word of mouth ideas, visit Andy's latest project at There, anyone who wants to learn to be a great word of mouth marketer will find free find free videos, articles, and case studies filled with practical, how-to advice to get more people talking about them.

About Andy
Andy Sernovitz teaches word of mouth marketing and social media. He leads, the community for social media leaders at the world's greatest brands, and, where marketers and entrepreneurs learn to be great at word of mouth marketing.

About Word of Mouth Marketing: How Smart Companies Get People Talking
Master word of mouth marketing with this fun, practical, hands-on guide.

Learn how the most profitable companies get their best customers for free through the power of word of mouth. Understand how easy it is to work with social media, viral marketing, evangelists, and buzz.

Learn why everyone is talking about a certain restaurant, car, band, or dry cleaner -- and why other businesses and products are ignored. Discover why some products become huge successes without a penny of promotion -- and why some multi-million-dollar advertising campaigns fail to get noticed.

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