SOURCE: Bulldog Reporter's PR University

Bulldog Reporter's PR University

May 03, 2011 19:14 ET

Word of Mouth PR: Proven Techniques for Building Breakthrough Online Viral Campaigns

Bulldog Reporter's PR University Presents a New Master Class Webinar

OAKLAND, CA--(Marketwire - May 3, 2011) - PR professionals interested in learning how to conceive, design, implement and measure massively influential campaigns that spread like wildfire through social networks, the blogosphere and traditional media should join PR University on this exclusive Master Class webinar titled: Word of Mouth PR: Proven Techniques for Building Breakthrough Online Viral Campaigns.

To discover the secrets of powerful Word-of-Mouth strategies, join Bulldog Reporter's PR University team of word-of-mouth experts, who will reveal the specific tools and know-how PR pros need to complement -- even strengthen -- their current outreach with affordable, alternative approaches to traditional PR.

Hear about the latest word-of-mouth ideas, ranging from traditional, brilliantly creative grassroots campaigns to new-school "word-of-mouse" efforts that innovatively leverage online social media tools and networks.

In addition to learning the latest theories and hands-on skills in word-of-mouth marketing, our experts will provide case-study examples of low-cost, high-yield word-of-mouth campaigns PR pros can take to their executives to show how these techniques drive brand and the bottom line.

This exclusive PR University Master Class webinar titled: Word of Mouth PR: Proven Techniques for Building Breakthrough Online Viral Campaigns takes place on Thursday, May 12, at 1PM EDT (noon CDT; 11AM MDT; 10AM PDT).

Trainers:

Mark Budgell, New Media Specialist, Hewlett Packard
Stefan Heeke, Director Online Communications, Siemens Corporation
Phil Lozen, Social Media Specialist, Domino's Pizza
Paul M. Rand, President and CEO, Zócalo Group

What PR Pros Will Learn:

  • Key Principles and Practices: What constitutes modern word-of-mouth marketing... and ideas for incorporating these into conventional PR programs

  • Which kinds of campaigns best lend themselves to WOM treatment... and which do not

  • New Media Essentials: New ideas for leveraging "word-of-mouse" marketing using search engines, Web video, forums, social networks, blogs and other social media to promote their message and brand

  • Best Practices: Case studies and real examples of high-impact, low-cost offline and online WOM campaigns... and how they can duplicate their successes

  • WOM Influencers: Secrets of finding, targeting and building relationships with trusted influencers capable of driving engagement and conversation around their product, service or brand among key client communities

  • How to work with clients and consumers as brand advocates via referrals-based marketing and other approaches

  • Measuring ROI: How to measure their WOM campaign's value and prove it to management

  • Seeding, shilling, flogs, message board propping -- the common perils, pitfalls and WOM faux pas to avoid at all costs

  • What's Next: How to stay relevant and drive WOM online in the era of Twitter, Facebook and YouTube

For more details go to the conference home page or download the PDF brochure

Attendance at this Bulldog Reporter's PR University Master Class webinar costs just $299 per log-in site. Participants in the 90-minute Master Class webinar will be able to pose specific questions for the trainer at several junctures during the discussion.

Attendees of PR University conferences receive one credit toward PRSA accreditation maintenance. Registration also includes an up-to-the-minute conference manual. For more information on taking part in the event, go to our conference home page or for personalized service and special offers please contact our client satisfaction representatives toll free at: 1-800-959-1059.

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