SOURCE: Worden Brothers

March 15, 2010 12:30 ET

Worden Brothers Announces Plans for Mobile Version of

DURHAM, NC--(Marketwire - March 15, 2010) - Worden Brothers announced today it will use Microsoft Silverlight to create an application that will deliver real-time, streaming, stock charts to mobile devices. In November 2008, Worden decided to use Silverlight to create, a Web-based application that delivers real-time stock data to any browser at no charge. Barely over a year old, has grown to display more than a million live stock charts per day.

"The customer engagement is incredible. Each chart is viewed on average for more than four minutes due to the streaming data and rich set of interactive drawing tools, all made possible by Silverlight," said Chris Worden, president of Worden Brothers. "People forget they are on a Web site. They think they are running true Windows software. It even works on a Macintosh, which now makes up 9 percent of our usage."

"Silverlight was a no-brainer," said Ole Pederson, chief software architect for Worden Brothers. "We already had a pile of Microsoft .NET code from our existing Windows applications. When we decided to build, we reused existing code and were able to 'go live' in two weeks. We expect Windows Phone application development to be that easy as well."

Worden Brothers plans to roll out a basic version for Windows® Phone 7 Series as quickly as possible. The first goal is to get the free, real-time data stream going onto the mobile platform. Many of the more robust features on will be included in the mobile applications including alerts, streaming quotes and charts, portfolio monitoring, social networking between users, publishing to Twitter and Facebook, and real-time scanning. TD AMERITRADE customers will also have access to their own live, updating portfolios.

Two weeks ago, tied for second place in the Readers' Choice Awards given by Technical Analysis of Stocks and Commodities magazine, beating out eleven other finance sites that have been around for years.

"We couldn't have done it without Silverlight. No other tool lets us build multi-threaded Web apps in a traditional development environment," Ole Pederson added. "We push 90,000 hours of continuously updating financial data into tens of thousands of browsers every market day. With the scalability Silverlight offers us, we are ready to grow a hundredfold. We've never been in that position historically. The best part is that we write our code once in Microsoft Visual Studio, then compile it to either a desktop application or rich internet application. Now we're going to be able to compile a lot of this same code onto Windows Phone 7 Series."

"Microsoft is excited to see the tremendous success and growth has had to date," said Steve Sklepowich, Director for Silverlight at Microsoft Corp. "By taking advantage of the rich features and capabilities in Silverlight, has been able to provide its customers with a unique and interactive experience."

Worden Brothers, Incorporated, is a leading provider of stock market analytics. The company delivers continuously updated financial data over the internet to individual investors, active traders and financial institutions. Its products include TeleChart, StockFinder, and as well as a multitude of educational materials published in books, newsletters, videos and live nationwide training classes. Worden Brothers is a family owned company that has been a pioneer in the field of technical analysis since 1961.

The free real-time stock data is provided by the BATS exchange. The free real-time Forex data is provided by CMS Forex. The fundamental data is provided by Morningstar.

TD AMERITRADE, Inc. and Worden Brothers, Inc. are separate, unaffiliated companies and are not responsible for each other's services and products. All securities transactions are processed by TD AMERITRADE, Inc.

Contact Information

  • Press contacts:
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    CWR & Partners, LLP