SOURCE: Wordnik Inc.

Wordnik Inc.

June 02, 2011 08:00 ET

Wordnik Expands Executive Team as Company Ramps Up Both Consumer and Partner Businesses

New CEO Joe Hyrkin and Vice President of Products Sanjay Desai Join Founder Erin McKean and Co-Founder Tony Tam for Next Phase of Growth

SAN MATEO, CA--(Marketwire - Jun 2, 2011) - Wordnik, the maker of the web's first word navigation system, today announced that Joe Hyrkin, a veteran in the areas of emerging businesses, social media and search, has been appointed as president and CEO to join founder Erin McKean and co-founder Tony Tam in leading the company into its next phase of growth. Rounding out the expanded executive team, Sanjay Desai has been named to the new position of vice president of products, overseeing both product management and product marketing.

Joe Hyrkin comes to Wordnik from Trinity Ventures, where he served as an Entrepreneur in Residence focused on opportunities in next-generation social commerce, community and social media. Prior to Trinity, he held business development and sales executive roles at companies such as at Gaia Interactive, Yahoo!, Flickr and Virage. Before joining Wordnik, Sanjay Desai served as vice president of Product Marketing at Brightcove, the leading online video platform, and he led the mobile applications business at Tellme Networks, a pioneer in voice communications later acquired by Microsoft. In his earlier career at The Walt Disney Company, Sanjay ran global strategy and business development for the ABC Television Network.

Consumers and Content Publishers Find Wordnik Valuable
Wordnik is the first word navigation system that breaks the online dictionary mold by helping people unlock the value of words and phrases to discover what information is most personally meaningful. Wordnik achieves this by embedding additional content and context into the word from a wide range of sources including the world's most respected dictionaries, Wordnik users, and from unexpected places like Twitter and Flickr. Originally launched with a direct focus on consumers, the company has expanded its business to meet growing interest from content publishers and businesses seeking a way to add value to their content and engage more closely with their users.

"Using Wordnik is easy and useful for consumers to become word navigators and extract the meaning from words and content that matters most to them," said Wordnik Founder Erin McKean. "Additionally, content publishers can use Wordnik to enhance their ability to provide consumers with deeper, richer, more meaningful engagement with their content."

Wordnik App for NOOK Color™ Starts Off Strong
Working with Barnes & Noble, Wordnik recently launched a free Wordnik-powered app for the bookseller's award-winning NOOK Color Reader's Tablet™ that helps users expand their vocabulary while also discovering great new books.

"The 'NOOK Word of the Day App' powered by Wordnik combines a learning app with content recommendations," said Claudia Romanini, director of Developer Relations at Barnes & Noble. "With an easy tap, NOOK Color readers can engage more personally with their books and favorite authors by discovering new and interesting words in context as they are used by the author, discover new titles and enhance their overall reading experience."

In less than one month since its launch the Wordnik app has had more than 50,000 downloads, making it among the top five apps downloaded for the Nook Color.

About Wordnik:
Wordnik is the first word navigation system that helps consumers unlock the value of words and phrases to discover what information is most meaningful and matters to them. Unlike search engines that provide an overabundance of information or online dictionaries that are static or limited to general information, Wordnik helps consumers zero in and fully understand words and content in context. Wordnik's team includes experts in search engine architecture, social networking, computational linguistics and lexicography. For more information, visit, follow us on Twitter (, or email Wordnik investors include Roger McNamee, Steve Anderson of Baseline, Mohr Davidow Ventures, Floodgate, Radar Partners, SV Angel, and Lucas Venture Group.

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