April 18, 2012 09:00 ET's Crash Course to Teach the 12 Fundamental Word of Mouth Marketing Skills

Marketers to Host Classes on Essential Word of Mouth and Social Media Marketing Skills at's Word of Mouth Crash Course

AUSTIN, TX--(Marketwire - Apr 18, 2012) - 500 marketers are headed to Austin, TX to learn the most important word of mouth and social media marketing skills all businesses need to make customers happy, earn more referrals, and reduce customer acquisition costs.

Classes include Dell's Jason Duty on how to join conversations about your brand; Rackspace's Rob La Gesse on how to inspire word of mouth with customer service; Brand Autopsy's John Moore on how to create buzzworthy topics; Edelman's Rick Murray on how to deal with negative word of mouth; MotiveQuest's David Rabjohns on how to measure word of mouth; Bazaarvoice's Ian Strain-Seymour on how to get great reviews; Likeable Media's Dave Kerpen on how to be amazing in social media; FreshBooks' Saul Colt on how to create word of mouth on zero budget; WeissComm's Spike Jones on how to create a fan community; Ant's Eye View's Jake McKee on how to work with influential talkers; and's Andy Sernovitz on how to stay ethical and out of trouble.

About the Word of Mouth Crash Course in Austin on May 10

The Word of Mouth Crash Course features 12 how-to classes, 12 real-world case studies, 6 brilliant authors, and inspiring keynotes from former Southwest Airlines President Colleen Barrett and "Word of Mouth Marketing: How Smart Companies Get People Talking" author Andy Sernovitz -- all in one thrilling day. It's going to blow your mind.

You'll learn essential word of mouth marketing skills including how to create buzzworthy topics, how to get great reviews, how to create a fan community, and how to measure it all. You'll discover how brands like Costco, Domino's, Don't Mess with Texas, Rackspace,, and Boeing earn word of mouth every day.

You'll learn practical, hands-on techniques to get started, earn love from customers, and create amazing word of mouth.

Learn more:


Learn to be a great word of mouth marketer at You'll find free videos, articles, and case studies -- all filled with practical, how-to advice to get more people talking about you. You'll love our fantastic newsletter, amazing blog, and thrilling Word of Mouth Crash Course conference.
Learn more:

Contact Information