SOURCE: WordStream


October 12, 2010 09:26 ET

WordStream Releases First Ever AdWords Quality Score Management Tools

Pay-Per-Click Tools That Focus on Improving AdWords Quality Score (Rather Than Manipulating Bids) Will Help Advertisers Generate More and Better Qualified Traffic for Lower Costs

BOSTON, MA--(Marketwire - October 12, 2010) -  WordStream, Inc., a provider of Internet marketing software, today announced the release of a new suite of AdWords Quality Score Management Tools, which are designed to boost Quality Scores in Google AdWords campaigns while driving pay-per-click (PPC) advertising costs down.

While most companies in the space focus their platforms on managing bids, WordStream's Quality Score Management Tools help advertisers who are new to pay-per-click advertising realize expert-level results, even without years of PPC expertise under their belts. In addition, WordStream's Quality Score Management Tools help PPC experts work more efficiently and accomplish the same work in a fraction of the time, by automating everyday mundane tasks so advertisers can focus on higher-level and higher-ROI marketing activities.

With Google AdWords, one of the keys to running a successful and profitable PPC marketing campaign is to generate high Quality Scores (a grading system that rewards relevancy and high click-through-rates). Using the new AdWords Quality Score Management Tools from WordStream, marketers, agencies and SMBs can strengthen their AdWords campaign structures, which in turn raises both click-through rates and Quality Scores, leading to:

1. Lower PPC advertising costs
2. More clicks, better qualified traffic and more sales
3. Even more exposure in the Google search results without ever raising your keyword bids

WordStream has developed this new paid search technology by merging the company's existing, market-leading keyword discovery and organization algorithms with improved Google AdWords integration coupled with a keener focus on the factors that produce higher click-through rates, better Quality Scores and better ROI, by introducing:

  • New AdWords Campaign Organization Features -- These grouping capabilities help you quickly create tighter, more organized Ad Groups, which will improve your paid search campaign structures

  • New Negative Keyword Features -- WordStream has added even more powerful negative keyword capabilities, which help eliminate irrelevant impressions to drive up click-through rate and reduce wasteful ad spend

  • New Long Tail PPC Keyword Expansion Features -- These keyword expansion capabilities provide thousands of long tail keywords suggestions that are highly relevant, super-specific, incredibly profitable and uniquely tailored to your particular niche, product or service

To try the new, breakthrough suite of AdWords Quality Score Management Tools from WordStream for free, go to

About WordStream

Recently named an "OnDemand Top 100 Winner for SaaS" by AlwaysOn, WordStream provides Quality Score management solutions that help search marketers do better PPC and SEO every day. The company's easy-to-use software facilitates more effective paid and organic search campaigns by increasing relevance and Quality Scores, automating proven best practices, and delivering expert-level results in a fraction of the time. Whether you're new to search marketing or are experienced at PPC management, WordStream's simple tools for better keyword research and organization, AdWords management, and Quality Score optimization can help grow your business and drive better results.

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