SOURCE: WordStream


October 04, 2010 10:43 ET

WordStream's Keyword API Chosen to Power Keyword Suggestion in Acquisio's PPC Software Platform

Acquisio, a Leading Pay-Per-Click Software Provider, Has Identified the WordStream Keyword API as a Best-in-Class Keyword API for Use in Its Paid Search Management Software

BOSTON, MA--(Marketwire - October 4, 2010) -  WordStream, Inc., a provider of Internet marketing software, today announced that Acquisio has chosen the WordStream keyword API to power keyword suggestions for Acquisio customers from within their award-winning paid search marketing software.

WordStream's Keyword API provides Acquisio customers access to the WordStream database of over one trillion search queries, along with a means for leveraging the company's sophisticated keyword grouping algorithms. Acquisio selected WordStream as their Keyword API vendor of choice due to the WordStream API's differentiation in two key areas:

  • Depth of Data: By acquiring data from a variety of different sources (ISPs, toolbars, search engines and other APIs) and then blending that data together WordStream has built the most comprehensive and diverse search query database available.
  • Sophisticated Algorithms: In addition to the sheer volume of search queries at an API customer's fingertips, WordStream's APIs also offer access to a variety of powerful algorithms developed by the company's team of engineers. Keyword API customers have access to intelligent matching algorithms, high-quality related keyword algorithms, and the keyword grouping and clustering algorithms that power the company's popular free tool, The Keyword Niche Finder.

WordStream Director of Marketing Tom Demers says, "The fact that a smart company like Acquisio would want to integrate our keyword data is really validating. We're excited about the functionality that our API can offer software vendors and anyone looking to build their own tools in-house, and deals with great companies like Acquisio are an excellent sign that we're on the right path with the Keyword API product. Acquisio and their customers get access to a database and a set of algorithms that we've spent a long time building and take a lot of pride in, and WordStream is able to enable a whole new set of search marketers to better leverage keywords in their campaigns -- I think it's a huge win for everyone."

Anyone interested can see a live demonstration or sign up for a free test account of the WordStream Keyword API:

About WordStream

Recently named an "OnDemand Top 100 Winner for SaaS" by AlwaysOn, WordStream is a provider of SEO and PPC tools for continuously optimizing and expanding search marketing efforts involving large numbers of keywords. WordStream provides a scalable, private, online keyword workbench -- which includes a free keyword research tool to find the Web's top long tail keywords -- for conducting keyword discovery, keyword research, keyword grouping and search marketing workflow and for turning research into action.

WordStream believes that an organization's SEO and PPC are a valuable, proprietary asset, and that organizing, prioritizing, coordinating and executing PPC management and SEO efforts around a comprehensive, researched and up-to-date keyword taxonomy is the key to search marketing success. Keyword management improves search marketing productivity and enables greater relevance, which enhances the value of search marketing efforts.

About Acquisio

The world's leading developer of performance marketing solutions for agencies, Acquisio helps marketers buy, track, optimize, and report on media across all major search, social, and display networks. With more than $500MM in ad spend under its management, Acquisio is the multi-channel ad management solution preferred by advertising and marketing agencies. Acquisio's suite of solutions empowers over 300 interactive agencies around the world -- including Bruce Clay, Yellow Pages Group, SEO Inc., aimClear, Page Zero, Find Me Faster, Leverage Marketing, and SEER Interactive -- helping them increase productivity, efficiency and ROI. 

The company is based in Montreal, Quebec with satellite offices in Seattle, Toronto, and Paris. For more information, visit

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