SOURCE: WordStream


September 27, 2010 09:00 ET

WordStream's Keyword API Selected as 'Best-in-Class' by gShift Labs to Power Its Keyword Research Software

gShift Labs, a Leading SEO Software Provider, Has Identified the WordStream Keyword API as the #1 Keyword Source on the Market to Help Its Customers Discover Important Keyword Opportunities

BOSTON, MA--(Marketwire - September 27, 2010) -  WordStream, Inc., a provider of Internet marketing software, today announced that gShift Labs has recognized the WordStream Keyword API as the top keyword research and analysis choice to integrate with its Web Presence Optimizer, an SEO software platform designed for business executives and agencies to monitor and improve their organic search presence.

By integrating the robust keyword data from the WordStream Keyword API into its Web Presence Optimizer software, gShift Labs now offers its customers the Web's most powerful keyword research and analysis data at their fingertips, helping them discover highly relevant and profitable keywords in order to drive more search engine traffic, more leads and more online sales for their businesses.

In selecting a keyword data provider, gShift Labs evaluated a range of keyword tool APIs on the market before deciding to partner with WordStream's "best-in-class" keyword research dataset. The reasons for selecting WordStream's Keyword API over other providers include:

  • Extensive data: The WordStream Keyword Tool API contains one of the deepest keyword databases on the market, representing over a trillion search queries and hundreds of millions of related terms.

  • Enhanced functionality: The WordStream Keyword Tool API contains the same functionality as The Keyword Niche Finder, an innovative keyword tool that returns structured keyword suggestions rather than a disorganized list.

WordStream Director of Marketing Tom Demers says, "By integrating the Free Keyword Tool API, gShift Labs consumers are now able to leverage one of the Internet's most comprehensive keyword datasets to return hundreds of thousands of important and profitable keyword suggestions every day. In addition, the grouping and organization features of our API through the Web Presence Optimizer give users the ability to organize massive lists of jumbled keywords so they can author optimized content and develop site architectures around tightly knit, themed clusters of relevant keywords."

Anyone interested can sign up for a free trial of gShift Labs or learn more about the WordStream Keyword API.

About WordStream

Recently named an "OnDemand Top 100 Winner for SaaS" by AlwaysOn, WordStream is a provider of SEO and PPC solutions for continuously optimizing and expanding search marketing efforts involving large numbers of keywords. WordStream provides a scalable, private, online keyword workbench -- which includes a free keyword tool to find the Web's top long tail keywords -- for conducting keyword discovery, keyword analysis, keyword grouping and search marketing workflow and for turning research into action.

WordStream believes that an organization's SEO and pay-per-click keywords are a valuable, proprietary asset, and that organizing, prioritizing, coordinating and executing PPC and SEO efforts around a comprehensive, researched and up-to-date keyword taxonomy is the key to search marketing success. Keyword management improves search marketing productivity and enables greater relevance, which enhances the value of search marketing efforts.

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