SOURCE: Work Better

Work Better

March 23, 2016 17:22 ET

Work Better Expands Leadership Team With Appointment of Eric Wolf as Chief Marketing Officer

Marketing Veteran to Oversee All Branding Initiatives, Including Lead/Demand Generation Strategies Aimed at Enhancing Member Acquisition and Retention

NEW YORK, NY--(Marketwired - Mar 23, 2016) - Work Better, a leading network of workspaces designed to inspire, enable and connect global entrepreneurs, innovators and positive-change makers, announced today the appointment of Eric Wolf, a veteran marketing executive, as Chief Marketing Officer, reporting to CEO Harsh Mehta. As part of Work Better's expansion initiatives, Mr. Wolf will oversee the Company's global selling propositions, targeted messaging, brand and creative development, and member acquisition strategies.

Mr. Wolf is broadening his role as a strategic advisor to the Company and will serve as a key member of the Work Better management team, concurrent with his role as Partner at SAGENCY GbR, a full service marketing firm to retail, technology, financial services, hospitality, and not for profit brands in the USA, Germany and Middle East. Eric has over 20 years in business, working with B2B and B2C enterprises and helping them to develop and execute strategic marketing campaigns to drive new customer acquisition and revenue opportunities. He has served in various leadership positions including at WestWolf Partners; as Chief Marketing Officer at EvoLux Transportation, LLC; Chief Marketing Officer and VP of Business Development at Tradition North America; Sales Lead at BMW - Penske Automotive Group; and Creative Director at NRS Publishing Corp.

"We are very excited to have Eric onboard in this expanded role. He has been a trusted advisor and brings a wealth of knowledge and experience in marketing," stated Harsh Mehta, Work Better's Founder and Chief Executive Officer. "At a time when Work Better is building on the foundation we have in place, including our leadership team, we believe that Eric is the right fit to take the reins as CMO and are confident that he will continue to play a vital part in growing the Work Better brand with existing and prospective members and partners -- helping to take the business to the next level."

"I'm enthusiastic about working more closely with the Work Better team in this new capacity and supporting the Company's vision to bring like-minded people together and empower them to work smarter and more productively," added Mr. Wolf. "I admire this business and its leadership and look forward to building on the success achieved."

Mr. Mehta continued, "Eric's appointment to the leadership team is truly a win based on our shared goals to advance market recognition of Work Better's productivity offerings; its support for members with the domain expertise they require; and the collaborative partnerships we have forged to expand our reach -- ultimately opening up more growth and revenue channels. This is an important piece of the operational enhancements we're making and I look forward to sharing more on company developments over the next months."

About Work Better
Work Better operates work environments that inspire, enable and connect the global community of entrepreneurs, innovators and positive-change makers. Since 2003, Work Better's network of progressive workspaces, technology and services has empowered more than 8,000 members to work smarter, happier and freer through its six collaborative locations in New York and Chicago. For more information, visit WorkBetter.us. Like us on our Facebook page at Work Better or tweet us at @Work_Better.

Contact Information

  • Media Contacts:
    Glenn Wiener
    GW Communications for Work Better
    Tel: 212-786-6011
    Email: GWiener@GWCco.com

    Dionne Manchester
    GW Communications for Work Better
    Tel: 212-786-6068
    Email: Dionne@GWCco.com