SOURCE: Workamajig

June 22, 2016 09:00 ET

Workamajig Publishes Guide to Creative Agency Policies and Processes

Industry Leader's New E-Book Details the Importance of Establishing Best Practices

ANTHEM, AZ--(Marketwired - June 22, 2016) - Workamajig, the worldwide leader in integrated software for ad agencies and others in the creative and design industries, today announced it is publishing a guide to help creative agencies establish and refine best practices that foster success. The e-book, Guide to Defining and Executing Creative Agency Policy and Process, is available for free download at www.workamajig.com/executing-creative-agency-policy-and-process.

Creativity is the core of advertising and marketing campaigns. Agencies that lack ideas -- or the strong resources and talent to carry ideas out -- are doomed to fail. More than ever, policy and process must be emphasized in order to succeed. Workamajig's new e-book details how best practices from the outset help creative agencies avoid delays, stave off legal issues, and plan for problems before they even occur. Among the guide's features:

  • Three important steps -- defining costs, developing a creative brief, and kicking off the project -- necessary for a successful policy and process structure
  • Five best practices that can deliver an impact across an agency's numerous departments

"Even if you've been in business since the dawn of time, there are always improvements to be made," says Ron Ause, Workamajig's Director of Marketing. "Ultimately, running an agency is about being able to quantitatively track success and making adjustments as necessary. Our new e-book describes how policy and process are just as important as the ideas that creative agencies generate."

Agencies interested in learning more about Workamajig can request a demonstration by visiting http://www.workamajig.com/request-a-demo.

About Workamajig
Workamajig, one of the first Web-based, cloud-enabled project management systems, helps meet the transient needs and challenges faced by advertising agencies, design studios, in-house creative departments, and public relations firms to deliver results before deadline with available staff and resources. For more information, visit http://www.workamajig.com.

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