SOURCE: Workamajig

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July 12, 2016 02:00 ET

Workamajig Publishes Guide to Demonstrating ROI for Creative Teams

Industry Leader's New E-Book Offers Advice to Agencies Looking to Determine the Cost-Effectiveness of Projects

ANTHEM, AZ--(Marketwired - July 12, 2016) - Workamajig, the worldwide leader in integrated software for ad agencies and others in the creative and design industries, today announced it is publishing a guide to help agencies determine return on investment on projects. The e-book, Agency's Guide to Demonstrating ROI from Creative Teams, is available for free download at https://www.workamajig.com/lp-guide-to-demostrating-roi-from-creative-teams

Tracking and reporting on creative team performance from a financial standpoint allows agencies to demonstrate ROI and cost-effectiveness for internal and external financial stakeholders. Integrated project management provides a means to compile data, calculate returns, and communicate value; each step of the creative process can be connected to costs. Workamajig's new e-book shows agencies how to effectively track time, money, and resources in order to better convey value both internally and externally. Features of the guide include:

  • The importance of staying on time
  • Three tips for managing budget on a project
  • The value of effective project communication

"Creative agencies can quantify the value and productivity of work by measuring data such as hours billed, expenses incurred, and cost by project," says Ron Ause, Workamajig's Director of Marketing. "In doing so, an accurate accounting of a client's investment -- and an agency's investment -- emerges. Our new e-book offers advice on how agencies can calculate profitability based on actual expenses, and helps clients assess ROI in terms of revenue generated."

Agencies interested in learning more about Workamajig can request a demonstration by visiting http://www.workamajig.com/request-a-demo.

About Workamajig
Workamajig, one of the first Web-based, cloud-enabled project management systems, helps meet the transient needs and challenges faced by advertising agencies, design studios, in-house creative departments, and public relations firms to deliver results before deadline with available staff and resources. For more information, visit http://www.workamajig.com.

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