July 16, 2013 14:30 ET

WorkflowMax Releases Innovative Time-Tracking Adobe Extension for Creative Agencies

SAN FRANCISCO, CA--(Marketwired - Jul 16, 2013) - WorkflowMax -- job, time and invoice management software for advertising, web design and creative agencies -- has launched WorkflowMax Timer, an innovative, flexible and reliable Adobe Extension that replaces disruptive time tracking and timesheet approaches, allowing creative people to focus on the job of being creative.

An Adobe Extension is a piece of software that is added to an Adobe application (Photoshop, Illustrator, InDesign, etc.) to enhance its capabilities. The extension is now available and free to download from Adobe Exchange.

"Time tracking is a not a favorite task for creative professionals, as it tends to break the thought process and the workflow required to come up with innovative concept," says WorkflowMax co-founder Gavin George.

"A huge amount of focused brain power is required to create. As a time tracking solution, the last thing we want to be doing is impacting upon the creative process. We want to make it really easy for creative professionals to track their time within their existing creative workspace. The new extension seamlessly integrates with Adobe and will sit within Photoshop, Illustrator and InDesign, allowing designers to track their time, while staying in their creative zone."

Brett Hancock, Managing Director of leading Auckland-based web design agency Born Digital says, "Most of our designers are not great at tracking time, and it's not ideal for me to chase them around on Monday mornings. So the idea of having something embedded into the software they are using -- Photoshop, Illustrator, etc. -- makes it extremely accessible for designers since they don't have to switch to a web browser to capture their time, but, more importantly, it's great for me as it leads to accurate time tracking, billing and critical business insights."

Thousands of advertising, web design and creative agencies across the world use WorkflowMax to manage their end-to-end workflow -- from capturing leads and sending quotes to managing projects and sending invoices. To complement its powerful functionality, WorkflowMax is leveraging Xero's world-leading internal design team to release a brand new, customer intuitive user interface later this year.

About WorkflowMax

WorkflowMax is owned by Xero, the global leader in online accounting. With over 3500 clients globally, WorkflowMax is a leading all-in-one job management software that makes it easy to capture leads, create quotes, manage jobs, track time, create purchase orders and invoices. The company's seamless integration with Xero means all invoices created in WorkflowMax are seamlessly pushed into Xero -- providing a total business solution for creative agencies, professional services (Architects, Bookkeepers, Legal, and Engineering firms) and IT services companies. See

About Xero
Xero is beautiful, easy to use online accounting software for small businesses and their advisors. The company has over 157,000 paying customers in more than 100 countries around the world. Recently Xero garnered a five-star review for Software As Service from CPA Practice Advisor. Xero's US team is based in San Francisco. Xero is hosted with Rackspace in Chicago. See

Contact Information

  • For more information contact:
    Xero U.S President of Operations:
    Jamie Sutherland
    (415) 806-1107
    Email Contact

    Workflow Max Co-Founder
    Gavin George
    +64 21 274 4422
    Email Contact

    Bill Bode
    Highwire PR
    (415) 963-4174 ext. 49
    Email Contact