SOURCE: World Access Marketing

July 17, 2007 15:02 ET

World Access Marketing Announces New Industry Expansion

LODI, NJ--(Marketwire - July 17, 2007) - World Access Marketing, a pioneer in the sports advertising industry, has just announced its expansion into 3 other leading industries; entertainment, leads generation, and hospitality. Over the last 6 years, World Access Marketing has tripled in size adding 6 other cities to its location database with offices in Denver, Pittsburg, Chicago, Portland, Cincinnati, Minneapolis, and Albuquerque. World Access Marketing continues to support local businesses in the New Jersey/New York area through targeted community outreach programs that drive sales while helping consumers get more out of life.

World Access Marketing's unique marketing model harnesses the power of direct marketing which connects consumers with local businesses, sporting events, and activities they are already familiar with, but might not have frequented. This direct marketing approach generates new ways for businesses to bring in new and lapsed consumers and generates overall brand awareness throughout the metroplex. This marketing model provides results because it allows retail- and venue-based businesses to help consumers save money on activities they enjoy by matching the right customers with the best promotions.

World Access Marketing is currently working with over 75 professional and minor league sports teams around the country. They have announced the decision to expand their client base to include businesses in the entertainment and hospitality industry including championship golf courses, five-star restaurants, and four-star hotels. World Access Marketing has also joined with the top 25 home improvement companies in the nation to revamp the leads generation business.

Robert Jessup, founder of The Ivin's Group, stated, "World Access Marketing has set a national precedent in the realm of sports advertising and marketing. There is no doubt they will set the standard in any other division they set their sights on."

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