February 13, 2009 17:39 ET

World Champion Poker Player Jamie Gold Follows Endorsement Announcement With Lucrative Challenge to Online Poker Players

LOS ANGELES, CA--(Marketwire - February 13, 2009) - All time World Series of Poker® money leader Jamie Gold signed with upstart poker brand, in what is estimated to be the poker industry's richest multi-year contact to date. "I am not at liberty to disclose details of the arrangement," commented Gold's attorney Les Abell. "However, I can say that this contract is valued at more than any deal I've ever heard of."

Gold's agent Sean Fredericks stated that his client had turned down a "slew" of endorsement requests in the past two years. "We've been careful and patient in waiting for the right one."

"I won a lot of money a few years ago," stated Gold, "and was as happy to play low stakes as high stakes games. Now that has offered me this much money, I can bankroll it online and play any stakes I want."

Gold is extending a challenge to those who believe his success as a poker player was due to sheer luck. "Here's their chance to find out," stated the controversial world champion and poker legend. Gold is offering players an opportunity to compete with him at any level. The offer could prove lucrative to those accepting the challenge. "I'm issuing an open invitation to anyone -- Come play with me."

Gold stands by's new product and is convinced that developers have created superior software. Enhanced features include the ability to emulate poker celebrity behavior witnessed on television; such as running cards twice when two players have moved all-in, showing a single card during cash play, and rabbit hunting. In addition to the popular chat box, an animated talk bubble creates a more personal and interactive environment.

Gold's rise to poker stardom started with his record breaking $12,000,000 main event win at the 2006 WSOP®. The enormous purse, coupled with Gold's media friendly demeanor and Hollywood agent back-story, made him the first poker professional to earn broad mainstream appeal. Over the last 12 months, Gold has been featured in publications USA today and The Los Angeles Times, and celebrity gossip columns 944 magazine and The New York Post. Gold most recently shared "hot tips" in last month's Sports Illustrated.

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