SOURCE: JumpTV Inc.

May 20, 2008 01:15 ET

World Championship Sports Network (WCSN) Strikes Strategic Alliance With JumpTV

JumpTV to Provide New Look and Feel to WCSN.com Along With Advanced Media Functionality Including Dynamic Video Portal, Social Networking Capabilities and E-Commerce

LOS ANGELES, CA and TORONTO--(Marketwire - May 20, 2008) - World Championship Sports Network (WCSN), the premier destination for fans of Olympic and lifestyle sports, and JumpTV (TSX: JTV) (AIM: JTV), a leading broadcaster of live and on-demand sports video over the Internet, today announced that JumpTV will develop and host a new, completely redesigned web platform to support WCSN's online destination: WCSN.com.

JumpTV will provide WCSN with its unique One Fan Profile end-to-end customer relationship management (CRM) solution which includes a robust set of web tools, site monetization through an expert team of marketers and established distribution partnerships, as well as across-the-board marketing and client support. The transition to JumpTV will provide a new web backend and user interface for WCSN.

"Our collaboration with JumpTV will enable us to deliver an incredibly immersive online experience which includes television-quality event streaming along with the user interactivity only the web can provide," said Carlos Silva, President and COO, WCSN. "JumpTV was the only partner who could give us all of the tools, data capture and interactive user experience we wanted."

The JumpTV One Fan Profile CRM solution for WCSN includes:

--  Customized web publishing platform
--  Broadband video channel
--  E-commerce solution including merchandizing, auctions and mobile
--  Distribution of WCSN content across the web as well as mobile and IPTV
    devices
--  Community/social networking capabilities
--  E-marketing consultation and creative assistance
--  Corporate training and live, 24/7 support from JumpTV professionals
    

JumpTV's One Fan Profile solution will enable WCSN to track, on an integrated basis, its users' activities, behavior and interests to optimize the end-user experience and the commercial opportunity to WCSN.

"Our alliance with WCSN couldn't come at a more exciting time as the world gears up for Beijing in August," said Nada Usina, President of JumpTV. "What's more, it represents an incredible opportunity for JumpTV to deliver WCSN's championship sports content to a massive global audience online. With more than 175 international, professional and collegiate sports partners using our web services, we have a deep understanding of online sports management and can provide the client support and technology needed to ensure a client- and end-user experience that's second to none."

The new site is slated to launch at www.wcsn.com in spring of 2008.

About JumpTV

JumpTV (www.jumptv.com), (TSX: JTV) (AIM: JTV), is a world leading broadcaster of live and on-demand sports video over the Internet. Each year JumpTV streams more than 10,000 hours of premium live and exclusive coverage of college (NCAA), professional and Hispanic sporting events to millions of fans globally. JumpTV also delivers a broad set of internet services to its partners including web hosting, live event video streaming, online ticket management and e-commerce.

JumpTV gives fans a lifeline to their favorite sports content when, where and how they want it, wherever they are in the world.

About WCSN

World championship Sports Network (WCSN) is the premier destination for fans of Olympic and lifestyle sports, delivering an immersive experience via exclusive live and on demand coverage of world class competitions, interaction with top athletes and in depth access to sports news and information year round.

WCSN offers comprehensive coverage of over 60 sports disciplines, through exclusive long term programming agreements across a number of key International Federations and National Governing bodies. Major championship events in sports ranging from Track & Field, Skiing, Swimming, Gymnastics and Cycling to Volleyball, Karate and Tae Kwon Do are featured online at WCSN.com and on television via WCSN's 24/7 cable sports network. WCSN also markets Olympic sports in partnership with International Federations, National Governing Bodies, local organizations, clubs, sponsors, and through related websites and publications.

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