SOURCE: HOW Creative

HOW Creative

June 18, 2009 08:00 ET

World-Class Branding Expert Howard Lim Offers 1-3 Day Intensives That Deliver Optimal Positioning and Messaging for Small- to Mid-Size Businesses

LOS ANGELES, CA--(Marketwire - June 18, 2009) - Today's consumers want to buy, but don't want to be sold to. In fact, many people tune out traditional selling techniques. Successful companies need to address this shift in consumer behavior by developing business combined with branding strategies that communicate clearly and inspire trust in their customers and prospects.

Noted business and brand strategist Howard Lim has worked with companies of all sizes since 1987 and has helped his clients build billions of dollars in sales, value, and brand equity. To assist small- to mid-size businesses during the current economic recession, Lim is offering 1-3 day branding audit and strategy sessions at a discounted rate.

"I am offering the knowledge and experience I've gained working with Fortune 500 companies and making it available to smaller businesses," says Lim, president of HOW Creative®. "It is important to see your company through your customers' eyes to identify barriers standing between your brand and the acceptance it needs from them."

HOW Creative's intensive sessions include a brand audit on every touch point between a business and its customers (e.g., logo, naming, taglines, website, advertising, brochures, tradeshow booth, packaging, product design, presentations, signage, etc.). Lim and his team will then create a strategic plan to integrate all the elements of your brand into a unified voice and brand promise that sends a powerful message and creates customer loyalty. To take advantage of this special offer, complete the questionnaire located on the 'Customer Profile' tab at and use the code "authentic" to get the price of $3,500 instead of $5,000 per day, or a 3-day consultation for $10,000 instead of $15,000.

Common problems Lim sees when working with small to large businesses include poor planning and implementation, lack of a clear understanding of how customers view them, an inward focus, using industry buzzwords that are ineffective with the public, and using theory-based strategies that people don't relate to people.

To provide a sense of some of the results Lim and his team yield for clients, here are two examples:

--  After working with Lim and his team at HOW Creative, the Los Angeles
    Marathon held a record-breaking event with 23,000 participants -- the
    largest in its 15-year history, which drove overall city revenues, and
    culture pride.
--  Building and design firm C & C Partners estimates that 80% of its new
    sales are a result of the new brand identity and direct mail campaign Lim's
    team created. They have also increased revenues from $3 million to $6
    million annually since working with HOW Creative, and have actually spent
    less on marketing expenses during this period.

Other clients Lim has worked with include: Apple Computers, HP, DreamWorks, Disney, Fox, ABC-TV, Acura, Reebok, Mattel, Budweiser, AT&T, Kodak, Oracle, LA Gear, Xerox and Honda.

For more information, visit or call 310-455-0389.

Contact Information

  • Media contact:
    Lisa Elia PR
    Phone: 310-479-0216
    e-mail: Email Contact