SOURCE: Spiral Toys, Inc.

Spiral Toys, Inc.

March 02, 2015 08:30 ET

World Class Team at Spiral Toys to Bring Products to U.S. Market in March

NEW YORK, NY--(Marketwired - March 02, 2015) - Spiral Toys, Inc. (OTCQB: STOY) has no shortage of experience, and the company's management team is ready to use its expertise to introduce its products to the United States. And, it all starts this month! The company expects to first introduce its interactive plush toy line, CloudPets, into the pivotal U.S. markets sometime in March on Direct Response Television with a further push to get its unique technology and toys on retail shelves nationwide by August 2015.

Earlier this year, Spiral Toys, which develops innovative products in the mobile connected entertainment space, announced a partnership with both international toy distributor Jay@Play and On Demand Global to feature the CloudPets line on Direct Response Television. CloudPets is a product that utilizes Spiral Toys' proprietary interactive technology platform that connects children's plush toys with the top mobile devices through wireless technology.  

Each CloudPet offers a host of interactive features including the ability to send messages, play games, and read stories. The interactive feature makes the toys a great tool for family and friends to interact, participate, and customize their experience with their child's playtime from anywhere in the world.

With the launch of this campaign, CloudPets will be seen on commercials nationwide on major children's television networks such as Nickelodeon, Cartoon Network, and Disney Junior.

Spiral Toys CEO and Founder, Mark Myers, is no stranger to launching products. The former senior executive with both Disney and Sony plans to capitalize on his big market experience to bring the California based company into North America.

"It is an exciting time for Spiral Toys," said Myers. "We started development on this platform nearly two and half years ago and we see some real traction starting later this month. The mood is anxious but also stressful. Just like any launch we are working out the kinks."

Spiral Toys develops, markets, and sells its products and mobile apps in the mobile connected space. The company has developed several technology platforms that allow it to gain new customers, and then engage those consumers in the sale and marketing of physical consumer products and toys like CloudPets.  Spiral Toys then gains its revenue by selling these products online and eventually through retail outlets, and also through the sale of its digital content found at the Apple App Store and Google Marketplace.  And as Myers points out, there is no better market to gain traction in than the U.S. markets.

"The North American market is 50% of the global iOS and toy market. We feel that success in this market will pave the way to the global markets. We have already had some success in the U.K. and Australian markets but to be a true global brand you need to be successful in the U.S. market."

App-driven toys represent one of the fastest growing tech sectors in Silicon Valley and it's an industry expected to generate billions in sales in 2015 and well into the future. So, with the upcoming launch, there is no better time than the present to establish Spiral Toys as a player in this space.

Myers said of the opportunity to break into the U.S. markets in this relatively new industry, "This will also establish Spiral as a company and brand in the U.S. This will be important for us to continue to drive brand awareness and shareholder value. Our brands, trademarks, and IP will establish our company's long term growth for us and our investors."

Myers is confident his team has put in the work to make the U.S. and North America launch a success and it is the company's investors who should benefit from managements well laid plan.

"We have several factories creating product, a TV campaign launching in four weeks, a digital campaign starting in less than three weeks and sales teams setting up retail sales for later this year. Launching a product like this spans across two manufacturers, one toy company, one fulfillment warehouse, three marketing companies handling television, digital, and social, two App developers and Spiral. 

"It is a fairly large production to launch a product like this but we are at the finish line. Since this is a living product I don't see the stress going away. We have a release roadmap that has additional features coming on line from now through the holidays in 2015. It will be an exciting year."

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