November 10, 2010 06:18 ET

World Cup Creates Dramatic Surge in Searches to South Africa

And Spreads the Popularity Trend to Neighboring African Countries

LONDON--(Marketwire - November 10, 2010) -, the UK's leading flight price comparison site, has revealed a trend for holidaying in Africa based on the results of its latest Rising Stars series, which compares search results for 100 frequently searched African destinations in the first six months of 2009 against the same period for 2010. 

At the very top of the list is Ndola, Zambia, with an astounding 593% popularity increase, followed closely by Bloemfontein, South Africa, where one of the England games took place at 386%, and Malabo, Equatorial Guinea, with 136%. 

"The World Cup really put Africa in the limelight with fans looking beyond where the games were held and spreading their interest among the entire continent as a holiday destination," says Nadine Hallak, Travel Expert for 

"Mid-haul, non-Euro zone destinations like Egypt and Morocco have been gaining in popularity for the last few years because of the value for money that they offer. Now, the British love for football and winter sun have combined to extend appeal further out," adds Hallak. 

While Aswan in Egypt holds strong in seventh place with 102%, it was preceded by Khartoum, Sudan, in sixth place with 112% increase. 

The top five of the list are ranked below in order, seeing a tie between Libreville, Gabon and Brazzaville from the Republic of Congo in fourth and fifth place:

Ranking Destination Percentage change over 2009
1 Ndola, Zambia 593%
2 Bloemfontein, South Africa 386%
3 Malabo, Equatorial Guinea 136%
4 Libreville, Gabon 120%
5 Brazzaville, Republic of Congo 120%

The five cities below saw the lowest increase in popularity from 2009 to 2010 with Kano, Nigeria, showing a 51% drop, and Ouarzazate, Morocco, with a 40% drop.

Ranking Destination Percentage change over 2009
46 Maseru, Losotho -21%
47 Marsa Alam, Egypt -28%
48 Boa Vista, Cape Verde -31%
49 Ouarzazate, Morocco -40%
50 Kano, Nigeria -51%

To see's full report ranking all 100 destinations in the 2010 Africa's Rising Stars Report, visit For comparison, see how popular destinations in Africa ranked with travellers from the US and Canada with the 2010 Africa's Rising Stars Reports from sister sites and


The 2010 Africa's Rising Stars Report was compiled by comparing the difference in search volume between 2009 and 2010 for the 100 most searched destinations Africa on

This look at the rising and falling stars in Africa is the fifth and final in a series of regional destination popularity indexes, which featured the 2010 North America's Rising Stars Report, 2010 Europe's Rising Star Report, 2010 Asia and Oceania Rising Stars Report and the 2010 South America's Rising Stars Report.

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