SOURCE: World Cyber Games

March 05, 2007 12:30 ET

World Cyber Games Names Circuit City Official Entertainment, Electronics, and Video Game Retailer

Circuit City Joins the WCG Family as a Premier Partner for the WCG USA and Grand Finals in 2007, 2008 and 2009; Program Highlights Include Collaboration at All WCG USA Events, at Retail and Online

Circuit City and WCG Also Announce the Biggest Official Games Lineup Ever for the WCG 2007 Global Tournament and March 5 Opening Day in USA

NEW YORK, NY -- (MARKET WIRE) -- March 5, 2007 -- The World Cyber Games (WCG), the recognized blue chip leader for international video game competitions, today announced that Circuit City Stores, Inc. (NYSE: CC) has been named the official entertainment, electronics, and video game retailer for the "WCG USA Championship Series," which includes the WCG US Open, WCG USA regional competitions, USA National Final and the WCG 2007 Grand Final in Seattle. As a "Premier" partner for the next three years, Circuit City will receive official designations, event signage, event and online advertising, and brand exposure. The announcement was made by Michael Arzt, senior vice president and general manager of International Cyber Marketing USA, organizer of the WCG, and Peter Weedfald, senior vice president, chief marketing officer of Circuit City.

As presenter of the WCG Official Games lineup, Circuit City also proudly announces the largest WCG games lineup ever. The following ten games will be contested in 70+ nations worldwide on Windows PC and/or Xbox 360 in WCG's global tournaments that lead to the WCG 2007 Grand Final:

1.  Starcraft®: Brood War™ (PC)
2.  WarCraft® III: The Frozen Throne™ (PC)
3.  Half-Life®: Counter-Strike™ (PC)
4.  Command & Conquer 3 Tiberium Wars™ (PC)
5.  Age of Empires® III: The WarChiefs (PC)
6.  FIFA Soccer 07 (PC)
7.  Need For Speed™ Carbon (PC)
8.  Gears of War® (Xbox 360)
9.  Dead or Alive® 4 (Xbox 360)
10. Project Gotham Racing® 3 (Xbox 360)
Registration for the 2007 WCG USA Championship Tournament opens on March 5th at www.worldcybergames.com/usa. WCG global market registrations are locally driven, so international players should consult their own country's respective WCG website, all of which can be accessed via www.worldcybergames.com. The WCG is still evaluating titles and may announce 1-2 extra Official Games shortly.

In addition, the World Cyber Games USA and Circuit City are discussing plans to launch the "WCG Circuit City Circuit" -- an exclusive series of online and in-store gaming tournaments that would feed winning players into the World Cyber Games USA Championship Series. Circuit City also will execute a multi-million dollar co-branded media and advertising campaign and contribute to the WCG prize purses.

"As e-Sports continue to explode, companies like Circuit City are recognizing that there is no better way to reach the technologically savvy young male demographic," said Arzt. "As the biggest and most recognized e-Sports events in the world, the WCG seeks to only partner with top-tier brands. Circuit City is one of the premier electronics and entertainment retailers and we are thrilled to welcome them as a partner for the next three years."

"Circuit City truly believes in the value of video gaming and e-Sports as a means to reach our audience. These events are not only here to stay, but they are only going to continue to expand in size and stature," added Weedfald. "The World Cyber Games is at the center of this expansion and an important boost to our company's gaming strategy. They are the best and most admired e-Sports event and, because of their global reach and impeccable reputation, we are thrilled to join in this exciting project."

With well over one million players from more than 70 countries, the World Cyber Games is widely regarded as the gaming world's premier tournament. Featuring online and offline events held throughout the world, the year-long series attracted more than 1.3 million competitors worldwide in 2006. The 2006 Grand Finals in Monza, Italy broke new ground as more than 24 million people tuned in to watch the competition unfold in real-time, marking the first-ever global, live satellite broadcast for an e-Sports event.

In 2007, the United States will be at the center of the e-Sports world as the WCG Grand Finals will take place in Seattle in October. Additional details regarding the WCG Grand Final and USA Championship Series will be released shortly.

Announced partners for the 2007 WCG USA and Global programs include Worldwide Sponsor Samsung Electronics and Microsoft's Xbox 360 and Games for Windows. Additional partners will be announced soon.

ABOUT THE WORLD CYBER GAMES

The World Cyber Games (www.worldcybergames.com) is the premier blue chip global video game tournament and culture festival. First founded in 2000 to promote global harmony through e-Sports, the WCG has grown steadily ever since. Behind the slogan "Beyond the Game" and with contestants from more than 70 countries expected to participate in this year's event, the World Cyber Games has developed into a true global phenomenon with arguably the largest prize amount at stake. The World Cyber Games prides itself on leading the "Digital Entertainment Culture."

ABOUT CIRCUIT CITY

Richmond, Va.-based Circuit City Stores, Inc. (NYSE: CC) is a leading specialty retailer of consumer electronics and related services. The domestic segment operates through 643 Superstores and 12 other locations in 158 U.S. Markets. The international segment operates through approximately 800 retail stores and dealer outlets in Canada. Circuit City also operates a Web site at www.circuitcity.com, www.thesource.ca and www.firedog.com.

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