SOURCE: Best Buddies Learning LLC

Best Buddies Learning LLC

October 22, 2014 09:30 ET

World-Famous Pup Jesse the Jack Teams With Best Buddies Learning to Make the Alphabet Fun

Popular Pooch Stars in iBook and App, Jesse the Jack's ABC Zoo, to Help Children Learn

LOS ANGELES, CA--(Marketwired - Oct 22, 2014) - Best Buddies Learning is pleased to announce its collaboration with Jesse the Jack, the world-renowned and multitalented Jack Russell Terrier, for an iBook and app called Jesse the Jack's ABC Zoo.

The interactive app and iBook feature animation, narration and video to help children ages 2-6 learn the alphabet in a new, fun and creative way. Available on iOS via the iBook and app stores, the iBook retails for $.99 and the app retails for $1.99. An Android version is coming soon.

Jesse the Jack's ABC Zoo illustrates the full alphabet, pairing letters with animals and colors to help children learn through association. The storyline follows Jesse's adventure through the zoo, which he discovers while he's asleep. The app has two modes: story and play. As parents and children follow Jesse in story mode, they are taken on an interactive journey with real-life animal sounds and facts. Soothing yet upbeat music produced by popular street performer Dub FX keeps children focused and entertained.

Play mode teaches the alphabet and each animal's name through a "fill in the shape" game. Animals and letters are randomized, and players must match each animal with the right letter. Correct answers are rewarded with Jesse tricks and treats, while wrong answers receive another try until the child selects the correct option. For every two Jesse treats earned, children will be directed to a link to watch Jesse perform tricks -- from driving an ATV to riding a scooter.

"Jesse the Jack's ABC Zoo brings excitement and interactivity to learning the alphabet. Through beautiful graphics, animation and illustrations, kids learn while having fun," said Rob Keim, founder and CEO of Best Buddies Learning. "We wanted to create a game that teaches through positive reinforcement, the same way Jesse learns his tricks."

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