SOURCE: Omniture

February 11, 2009 08:00 ET

World Leader in Destination Resorts Doubles Return on Ad Spend Using Omniture SearchCenter

Intrawest Optimizes Paid Search Campaigns Across Its Network of Vacation Sites

OREM, UT--(Marketwire - February 11, 2009) - Omniture, Inc. (NASDAQ: OMTR), a leading provider of online business optimization software, today announced that Intrawest, a leader in the development and management of experiential destination resorts, is using Omniture SearchCenter and Omniture SiteCatalyst to increase site traffic and measure visitor behavior on its network of company Web sites, including the site of the world renowned Whistler Blackcomb resort in Vancouver, Canada. Using Omniture products, Intrawest is able to manage paid search programs across multiple search engines from one repository, allowing for a clear comparison of Web analytics across all sources.

"As a global leader in a seasonal travel market, Intrawest needed to be able to quickly gain insight into customer needs and preferences to capitalize on market demand when it is happening," says Rob Morrow, director of Web marketing and analytics for Intrawest. "We also needed a search tool that could scale with us and allow us to see market trends and variance on a campaign level. SearchCenter enables us to make strategic business decisions quickly based on valuable insight into consumer search data."

In fact, Intrawest is already seeing benefits from the solution. Using Omniture SearchCenter, Intrawest has doubled return on ad spend in 18 months by monitoring which branded and non-branded keywords were converting. SiteCatalyst enabled Intrawest to segment extensive data by geographical location, product and market and to examine trends and variance at individual resort products.

"Consumers are increasingly utilizing the Web to meet travel needs and international market leaders like Intrawest need to know crucial information about consumer search behavior to fulfill those needs now more than ever," said Matt Belkin, general manager of SearchCenter for Omniture. "Using Omniture SearchCenter and Omniture SiteCatalyst, Intrawest can effectively manage large volumes of keywords and utilize return on ad spend to optimize their campaigns, leading to increased site traffic and conversion."

For more information on Intrawest's use of Omniture products, a customer success story can be downloaded from

About Intrawest

Intrawest is a leader in the development and management of experiential destination resorts. The company has interests in ten resorts at North America's most popular mountain destinations including Whistler Blackcomb, a host venue for the 2010 Olympic and Paralympic Winter Games. The Intrawest network also includes Canadian Mountain Holidays, the largest heli-skiing operation in the world, Sandestin Golf and Beach Resort in Florida and Club Intrawest -- a private resort club with locations throughout North America. In addition, Intrawest develops, markets and sells real estate at its resorts and at other locations across North America and in Europe. Intrawest is headquartered in Vancouver, British Columbia. For more information, visit

About Omniture

Omniture, Inc. is a leading provider of online business optimization software, enabling customers to manage and enhance online, offline and multi-channel business initiatives. Omniture's software, which it hosts and delivers to its customers as an on-demand subscription service and on premise solution, enables customers to capture, store and analyze information generated by their Web sites and other sources and to gain critical business insights into the performance and efficiency of marketing and sales initiatives and other business processes. In addition, Omniture offers a range of professional services that complement its online services, including implementation, best practices, consulting, customer support and user training through Omniture University™. Omniture's more than 5,100 customers include eBay, AOL, Wal-Mart, Gannett, Microsoft, Neiman Marcus, Oracle, General Motors, Sony and HP.

Note on Forward-looking Statements

Management believes that certain statements in this release may constitute "forward-looking statements" within the meaning of Section 21E of the Securities Exchange Act of 1934 and Section 27A of the Securities Act of 1933, including, but not limited to, statements regarding the abilities and expected benefits of our services to our customers. These statements are based on current expectations and assumptions regarding future events and business performance and involve certain risks and uncertainties that could cause actual results to differ materially, including but not limited to, risks described in Omniture's quarterly report on Form 10-Q for the period ended September 30, 2008, and from time to time in other reports filed by Omniture with the U.S. Securities and Exchange Commission. These reports are available on the Investor Relations section of our Web site at Omniture undertakes no duty to update any forward-looking statement to conform the statement to actual results or changes in the company's expectations.

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