SOURCE: Scalado AB

August 28, 2009 03:12 ET

World-leading chipset manufacturer chooses Scalado SpeedTags™ to enhance mobile image capture and processing

LUND, SWEDEN--(Marketwire - August 28, 2009) - Scalado, the leader in mobile imaging software solutions, has today announced that its Scalado SpeedTags™ technology is to be integrated with the Mobile Application Processors being developed by Renesas Technology Corp., a world-leading chipset manufacturer. Scalado SpeedTags™, a powerful solution which provides accelerated image capture and management for camera phones, will be integrated with Renesas' processors in order to deliver enhanced high-quality multi-megapixel mobile imaging, and to help end users to manage the larger files produced by the high-resolution image sensors.

Renesas is one of the world's largest manufacturers of semiconductor systems for mobile phones and automotive applications. Based in Tokyo, the company currently has manufacturing, design and sales operations in 16 countries and is the world's largest manufacturer of microcontrollers and the second largest manufacturer of application processors.

Implementation of SpeedTags into Renesas' powerful next generation SH-Mobile application processor will support the use of Scalado's CAPS™ imaging suite, a powerful solution which is focused on providing enhanced functionality to camera phones, whilst also paving the way for further integration with other Renesas technologies in the future. As a result, users can expect increased performance and data handling capabilities for high resolution files that will dramatically improve the experience of viewing images on a mobile device.

Renesas already has good relationships with first tier handset vendors, and Renesas' SH-Mobile is used in a lot of handsets from such vendors. With powerful partners like these Renesas will give Scalado the opportunity for greater penetration within both new and existing markets.

"This is a very important deal which will certainly lead to superior performance and features in camera phones, thereby increasing Scalado's market penetration in this area," says Fadi Abbas, Co-founder, and Interim CMO/CSO at Scalado. "By working together, our two companies can deliver outstanding results for capturing editing and viewing images on-the-go, including zero shutter lag, burst mode, astonishing auto panorama capturing, and other refined features."

With the benefit of Scalado SpeedTags, end-users can instantly capture multi-megapixel images without any "shutter lag", thereby freezing the exact moment of capture. Until now, only advanced Digital Still Cameras (DSC) and Single Lens Reflex (SLR) cameras have been capable of managing the delay between pressing the capturing button and actually saving the captured image.

As a result, 'shutter lag' has typically been one of the biggest technical challenges facing camera phones, especially when photographing moving objects. However, with Scalado's groundbreaking 'zero shutter lag' technology, camera phone users can be sure that the image which they see in the viewfinder is the image that they capture. Users can then instantly zoom into the resulting JPEG images to review the details of the image in real-time.

"With the benefits of Scalado's mobile imaging technologies, Renesas will be able to respond to some of the critical challenges set by the constantly increasing resolution sizes and megapixels of images," said Hideaki Chaki, Managing Officer and General manager of System Solution Business Unit2 at Renesas Technology Corp. "As a result of this agreement, we have confidence that our Mobile Application Processor will now have a much stronger presence in camera phone market. Together with Scalado, we are looking forward to taking the end-user experience to a new level, and to making a real impact in the global mobile imaging market."

According to the latest report from Research and Markets, camera phones have become key products for mobile phone vendors, and camera phone shipment volume grew an additional 10% in 2008. The share of mobile phones equipped with camera modules already exceeded 70% in 2008. As such, global camera phone handset revenues expected to grow to over $120 Billion by 2011, when one- third of the world population will own a camera phone.

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About Scalado AB

Scalado AB is a Swedish imaging Software Company that focuses on the wireless device industry. It provides mobile imaging software solutions that are powerful, scalable and modular for any camera phone. Its mission is to make imaging on mobile phones more efficient - bringing higher usability for end-users and cutting hardware costs for device manufacturers. With unique and patented software technologies, it solves critical performance issues with less memory and CPU requirements. Scalado CAPS is the leading imaging solution for camera phones, embedded in more than 400 million devices.

Founded in 2000, Scalado has its head office in IDEON Science Park in Lund, Sweden. The company's principal shareholders are venture capitalists NorthCap Partners, Industrifonden, and Teknoseed as well as company's founders. For more information, please visit www.scalado.com

About Renesas Technology Corp.

Renesas Technology Corp. is the world's No.1 supplier of microcontrollers and one of the world's leading semiconductor system solutions providers for mobile, automotive and PC/AV (Audio Visual) markets. It is also a leading provider of Power MOSFETs, Smart Card microcontrollers, RF-ICs, High Power Amplifiers, Mixed Signal ICs, System-on-Chip (SoC), System-in-Package (SiP) and more. Established in 2003 as a joint venture between Hitachi, Ltd. (TSE:6501, NYSE:HIT) and Mitsubishi Electric Corporation (TSE: 6503), Renesas Technology achieved consolidated revenue of 702.7 billion JPY in FY2008 (end of March 2009). Renesas Technology is based in Tokyo, Japan and has a global network of manufacturing, design and sales operations in 16 countries with 25,000 employees worldwide. For further information, please visit http://www.renesas.com


Scalado Press Contact          Scalado Company Contact
Andrew Ball/Chaz Brooks        Fadi   Abbas,   Co-founder,    Interim
                               CMO/CSO,
Chazbrooks Communications      Scalado AB
Tel: +44 (0)1483 537 890       Tel: +46 733 118 222
E-mail: andrewb@chazb.com      E-mail: fadi.abbas@scalado.com
www.chazb.com                  www.scalado.com

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